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Microsoft Redefines ''PC'' to be ''Personalized Computing''

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September 6, 2012 6:09:10 PM

... MS is sad now... nobody anticipate the next thing from them... the rumormill for google and apple is working overtime, but M$ is trying to put trends that most of users don't want... there is no wow in M$...
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September 6, 2012 6:14:14 PM

PC has meant personalized computing for a while now, almost everything is customisable from the skin to the ayout to the actual hardware. OK for those that thing it means the death of the ATX tower case then that already happened too, I have a HTPC I use for XBMC that is 10 times more powerful than my first ATX tower PC
...
PC is not dead, but maybe ATX is on its last legs
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-25
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September 6, 2012 6:16:25 PM

DjEaZy... MS is sad now... nobody anticipate the next thing from them... the rumormill for google and apple is working overtime, but M$ is trying to put trends that most of users don't want... there is no wow in M$...

I have to agree with what you said. Microsoft has been stagnant for far too long (since Ballmer). I think this fall will be a make or break moment for them. I fear it will be a break based on 8. I'm in IT and our CIO has stated we will not be migrating to windows 8. This is a first, we adopted every thing in the past right out of the gates.
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September 6, 2012 6:18:48 PM

This is part of the win 8 personalized bit... it's lame and unwanted and it certainly in no way comes off as professional.
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13
September 6, 2012 6:26:28 PM

They couldn't have been more incoherent if they wanted to. This is the Microsoft that removed the possibility to bypass the Metro start screen in Windows 8 (required making a file and putting it on the task scheduler), making you have to pass through it every single time before going to the desktop. Sure, they want you to look at tiles every single time you boot your computer and hopefully buy something from the store.

Ironic that it 's third parties like the ones that make Classic Shell that put the Start Menu back as an option. Don't take credit for "personalized computing", Microsoft, it's third parties that are giving people more possibilities to customize their work environment as they want.
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25
September 6, 2012 6:32:17 PM

sheepsnowadaysSorry but PC will always mean personal computer

Your phone is a personal computer, you mean ATX don't you... just say "yes"
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September 6, 2012 6:33:06 PM

Sorry but PC will always mean personal computer
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29
September 6, 2012 6:33:19 PM

This is so retarded i don't know where to begin.
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September 6, 2012 6:36:12 PM

uhm, personal computers were already called "personal computers" long before IBM entered the PC market. It's not a term invented by IBM.
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13
September 6, 2012 6:36:14 PM

You can go cram that 8 up your ass Microsoft.
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25
September 6, 2012 6:37:14 PM

tpi2007Don't take credit for "personalized computing", Microsoft, it's third parties that are giving people more possibilities to customize their work environment as they want.

Third parties have always been the ones giving you customizability and MS fostered that by allowing anyone to write software for Windows, nothing is changing here
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4
September 6, 2012 6:38:10 PM

Screw you MS, the PC isn't yours to define.
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25
September 6, 2012 6:39:05 PM

So you're telling me that I work on a "personalized computing" now?
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September 6, 2012 6:40:13 PM

Can someone please explain to me how MS can claim "PC" now means "personalized" when MS does not allow it's users the ability to "personalize" their own computer with the desktop UI of the users choice? Instead MS forces it's users to accept that the Metro/Win8 UI is what is best for them. That doe not sound very "personalized" to me.
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27
September 6, 2012 6:53:42 PM

They should be seriously sued for this.
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-1
September 6, 2012 6:55:30 PM

dimarThey should be seriously sued for this.

By who?
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6
September 6, 2012 6:58:06 PM

"Microsoft has a platform for all types of computing devices" All platform types my a$$. When Winhate(8) comes out retail and Win7 is no longer available the only platform Microsoft is going to have is tablets and phones.
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10
September 6, 2012 7:11:57 PM

phatboeCan someone please explain to me how MS can claim "PC" now means "personalized" when MS does not allow it's users the ability to "personalize" their own computer with the desktop UI of the users choice? Instead MS forces it's users to accept that the Metro/Win8 UI is what is best for them. That doe not sound very "personalized" to me.

+1 This!
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15
September 6, 2012 7:12:26 PM

Ironic how they argue personalized and then prevent people from enabling the start button in windows 8... Does not sound very personalizeable to me.
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September 6, 2012 7:19:25 PM

In other news, Apple has confirmed rumors that "MAC" is now intended to stand for "Mostly Antiquated Computing".
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7
September 6, 2012 7:19:54 PM

Thank God I didn't decide to make IT a career.
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4
September 6, 2012 7:35:17 PM

IDK why people freak out about this. Same people that have built their own PCs over years and years again, thus defining the notion of "personalized computing".
I also KNEW just by reading the subtitle that this must be another PC=doom by Gruener. Lo' and behold, once I clicked on the article my prevision came true.
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September 6, 2012 7:46:33 PM

Why get your panties in a wad over this? Its obviously a push back for the people who claim this is the 'post pc era'. They are simply trying to keep the term 'pc' relevant even if its a flaccid attempt. This is a counter measure to Apple and the tech writers who continue to say its a 'post pc' time in computing.

At least that is what this means in my opinion.
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-4
September 6, 2012 7:47:06 PM

I call BS. At the end of the day, if I can hit a switch (hardware or software) that shuts it off, it's a Personal Computer. I may not be able to personalize it much at all (e.g. GPO restrictions, Microsquishy's limitations, etc.) but it is still personal.
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5
September 6, 2012 7:51:04 PM

"Personalized Computing" comes off to me as a push for cloud/streaming where you don't own the hardware.
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12
September 6, 2012 7:58:49 PM

back_by_demandYour phone is a personal computer, you mean ATX don't you... just say "yes"

A PC (personal computer) is a device in which you have the right to do whatever the hell you want with it, which also does computing.

A work computer is NOT a PC, as it is locked down to the demands of it's use. But it can be an ATX device
A work server is not a PC, but a home server can most definately be a PC, no matter the form factor
An ATM, POS, microwave, digital watch, or other single-purpose (or at least narrow purpose) computing devices are simply not PCs because you have little to no control over the behavior or function of the device
A cell phone purchased from a cell service provider which is locked into a contract is NOT a PC. You may have a great amount of control over the device, and it may have a wide focus of things that it can do, but ultimately your ability to make changes, and your ability to use the device is at the whim of the service provider, and you do not control or effectively own the device.
A Mac is not a PC, though the line is getting admittedly extremely blurry here. It is illegal to put an OS on a Mac other than OSX as the main OS. According to their EULA (not sure if this is current) you do not even have the rights to the hardware in order to make any changes (though they tend to let little things like Ram and HDDs slide).
Most unlocked phones, while extremely close to being PCs, are not PCs because you can only put a single OS on them.
The new WinRT tablets will not be PCs, as they are tied to windows, and you do not have the right as an enduser to make a change to a different OS if you would choose to. Some of the new Win8 hardware may also suffer the same fate.

However; All of these phones, tablets, Macs, and other devices are definitely Personal Devices (PD) in that they are for your personal use, and I am more than willing to have a few of these personal devices in my posession. But to think they are mine, to do with as I please and see fit, would be entirely wrong. These are closed systems that I am allowed to use within the constraints of the original designer, where as my PC is a fluid system of hardware components and software, which often changes, merges, and splits into and with other devices, other uses, and entirely other purposes. My first PC was built in 2001, and it evolved over the years through hardware failures, upgrades, changes in software packages, and various use models up until today. In fact, I used that same case from 2001 up until a year and a half ago. The case lived through win98, 98SE, 2K, XP, XP64, 7 Milestone 1&2&CP, 7 64bit, Win8 RP CP RTM, and some 10ish versions of linux. Sometimes these OSs stood alone, and other times there were several (up to 5 I think) on at one time because I needed various features of them for what I was trying to do. For hardware that single case went through 6 mobos, 3 power supplies, a host of GPUs, 3 sound cards, at least 10 HDDs, various fans coolers and light kits, and lots of other hardware. To complicate things further, I did not always use that case. For a while I moved into a slim ATX case, then back to the origonal when I moved out of the cramped apartment, then to a new case, and just recently to another case. Parts that had been in that origonal computer have moved on into computers of other family members, friends, neigbors, and even split into other computers for my own use. I also have 2 netbooks which have often shared or swapped parts on multiple occasions, and each survived through a few OS changes (7 32bit, 7 64bit, 2-3 linux distros, and win8 32 and 54bit). It is far more limited in what can be changed in them, but what is changeable is still mine to change, so they are most definitely PCs. I am also in the market for a smartphone, and I have this great debate of getting a PC style phone that can run android and windows mobile or windows phone, or getting a dedicated closed phone that simply works and that I don't have to think about much, getting a phone tied to a specific service is not an option, both would be personal devices, but only one is a PC.

A PC is a concept of use model, it is not a concept of a hardware platform.
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September 6, 2012 7:58:56 PM

I feel I am one of the few THG readers that actually want Microsoft to succeed. Having Apple have such a hold on my base ( AB in Germany ), I'm affraid that soon that's all I will have the option of buying on base. I like the 'better' product, and so far from MY experiences, Microsoft has done a better job, with Apple trying to give the same experience for a HUGE premium, and zero customizability. I bet if they had a start button on Windows 8, people would say that they weren't advancing enough...
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September 6, 2012 8:04:13 PM

tydalwaveI feel I am one of the few THG readers that actually want Microsoft to succeed. Having Apple have such a hold on my base ( AB in Germany ), I'm affraid that soon that's all I will have the option of buying on base. I like the 'better' product, and so far from MY experiences, Microsoft has done a better job, with Apple trying to give the same experience for a HUGE premium, and zero customizability. I bet if they had a start button on Windows 8, people would say that they weren't advancing enough...


Good post.
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-5
September 6, 2012 8:10:05 PM

Wolfgang Gruener Should be fired plain and simple, his articles are completely irrelevant

He would go on the highest mountain and shout at his highest voice ANY Whisper he hears in the wind about a (PC+ or Post PC ear).... His Microsoft Articles only continue to become more and more petty.

And lets all not forget what kind of apple "Articles"(Heavily Worded-Advertisements) This guy Writes, He is one of the many idiots that has already sunk this once Reputable Site and Continues to drive it through the sea-floor...

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September 6, 2012 8:13:39 PM

devotieconThank God I didn't decide to make IT a career.

I think "IT" now stands for "idiots talking". :-)
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8
September 6, 2012 8:34:42 PM

bla bla bla is what i get from this article. I been running windows 8 enterprise evaluation. The desktop is not sort of buried. It is there. Start Screen is much easier to search for applications and system settings then that start menu was able to do.
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-4
September 6, 2012 8:35:52 PM

I think it is good MS is trying to rename the PC acronym, as it has never really been personal anyway. I believe it just got called personal as back in those days computers where bulky and seriously big and shrinking them down to almost todays atx-tower size was a huge achievement, hence...Personal Computer.

Something personal is something Personal like a toothbrush, hehe, which only you use. I'm sure that everyone at some stage or another shared a pc.

But I don't think "Personalized Computing" will stick.
As the pc can only be Personalized so much before you can't change anything anymore without installing a third-party shell to the OS, remember LiteStep ?

In the end the OS is just a specific vendors way of doing things.

MS is very brave ,wanting to slap their view on a ~40 year old name.
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September 6, 2012 8:41:54 PM

PC will always mean "Personal Computer", regardless of how much MS jumps up and down. The term is used by people now, and it's not like MS is changing their brand or term. IBM defined it, and even they can't change it.
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September 6, 2012 8:49:14 PM

Maybe people would have listened to them "redefining" an acronym when they were getting paid royalties on every unit sold. They lost that 17 years ago, it's a little late now.
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2
September 6, 2012 9:46:27 PM

Back then the PC was under your personal control. You install the OS, choose what programs to install, keep your files in your box, do whatever you like with it -- a nice break from the centralized mainframe environment. It was your personal computer. Then MS started putting the control back to the network/system/domain administrators - no this, no that. My box at work is no longer a PC. But at home, i'm glad i have a PC running Linux.
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3
September 6, 2012 10:04:53 PM

Even if one still goes to Linux. You still have the cloud to worry about. Pretty soon software is going to be made in such a way where you have to login to use. Its already happening with games. Now Adobe going the way with micro transaction model. Pretty soon your "Personal computer" won't even matter lol.
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3
September 6, 2012 10:07:32 PM

I am using windows 8 RTM on my new build. I like it quite a lot.
It does take getting used to.
What I see is that for the first time, windows isn't taking simple steps up between versions.
They're trying something new and different.
A lot of people don't like change. That's all there is to it.
There is a lot that windows 8 has to offer if you're not so close minded.
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-7
September 6, 2012 10:20:16 PM

Yuck at the marketing speak
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4
September 6, 2012 11:07:13 PM

Linux = The only remaining meaning and spirit of Personal Computer.
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September 7, 2012 12:55:08 AM

That Microsoft is under the impression that they could redefine the term "PC" and have their new definition have ANY legitimacy is simply ludicrous and rediculously arrogant. ...especially after they release something like Windows 8. Fail.
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3
September 7, 2012 1:01:13 AM

The Mayans were right...well, about Microsoft, at least...
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0
September 7, 2012 1:04:07 AM

Why do people hate windows 8. I just don't get it.
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-4
September 7, 2012 1:11:27 AM

mariojpWhy do people hate windows 8. I just don't get it.

Not all change is good. The Metro Windows 8 UI is not overly popular.
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5
September 7, 2012 1:17:11 AM

I guess. I still think its not a big deal though. Didn't take much to figure it out.
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-3
September 7, 2012 1:43:12 AM

I seriously cannot comprehend what are the complaints about. No start button? Metro is start, plain and simple. All you need to do is to rearrange all the Tiles just once, ONCE and everything is personalized, to your fittings. You want quick search? Try this. Hit Windows key, start typing. Immediately it will be able to locate what you need.

Just because your application shortcuts appear to be larger, you're suddenly so against it. TRY it first before making a comment.
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September 7, 2012 1:58:29 AM

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September 7, 2012 1:59:45 AM

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September 7, 2012 2:04:15 AM

All credibility is lost when people complain about a missing start menu. Crazy.
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September 7, 2012 2:06:41 AM

alikumI seriously cannot comprehend what are the complaints about. No start button? Metro is start, plain and simple. All you need to do is to rearrange all the Tiles just once, ONCE and everything is personalized, to your fittings. You want quick search? Try this. Hit Windows key, start typing. Immediately it will be able to locate what you need.Just because your application shortcuts appear to be larger, you're suddenly so against it. TRY it first before making a comment.

Just because people don't care for the new UI doesn't mean they haven't tried it. Its not a case of "If you try it you'll like it.". It's a case of, "I tried it, I don't like it.". It seems silly I had to explain that but it is what it is. There's no fuss, its not forced upon me, I have 7 and OS X so I don't have to use Windows 8. In fact, Microsoft is helping to save me money since I won't be downgrading to Windows 8.
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4
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