What can you tell us in terms of what AMD plans to develop, or at least can you tell us what you think the “hot” technologies are in the future?

Well, “hot” is an interesting choice of words, because one of the issues we are focusing on is power efficiency. You know, if you look back historically at the notebook computer space, literally from day one, the design of the microprocessor had to be thought through in terms of power efficiency. That directly determined how long the notebook would last on batteries, and that was something that was clearly visible to the end user.

So we started looking at the power efficiency issue by asking the question, ‘what does the end user care about, and what do we do to improve the end user experience?’ As a result, beyond our historical focus on power management in the notebook space, there will be even more focus on power efficiency in the desktop and the server space. If you look at enterprise computing and how much power is being consumed with desktop PCs, you’ll see that it represents a very important piece of the total power budget. The cost and construction of a datacenter is often limited not by its physical size but by the requirements of cooling these very high powered servers. And there's kind of an interesting rule of thumb here: if you look at a PC or a server in an enterprise, for every one watt of power that that device consumes, there's typically three watts of power going into the building. Those three watts break down to one watt through the device, probably 200 milliwatts, for power distribution and electrical power supply, and all the remaining power - almost two watts - is associated with cooling.