AT&T/AT&T Wireless/Cingular brand transition

Archived from groups: alt.cellular.attws,alt.cellular.cingular (More info?)

<https://www.attwireless.com/press/releases/2004_releases/082304.jhtml>

The three companies have modified the brand license agreement between
AT&T and AT&T Wireless to clarify the use of the AT&T brand by AT&T
Wireless and Cingular in connection with the merger in an effort to
minimize customer confusion. In addition, AT&T and AT&T Wireless have
also addressed and clarified certain brand-related issues. They
expect the licensing agreement to remain in effect through the
closing of AT&T Wireless' merger with Cingular and for six months
beyond it.

During a six-month transition following the merger, Cingular will
have certain licensee rights to the AT&T brand for wireless services.

Cingular intends to use its own brand for the new combined company
following its acquisition of AT&T Wireless, and it will cease using
the AT&T brand at the end of the transition period.

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