You're right. Why the Hell does that company have three names (iBuyPower, CyberPowerInc., and XtremeGear)? Ugh, now I'm going to wonder why I see like eight pages of ads from the same company in PCGamer.
Personally I would rather go with ABS or Vigor Gaming. They both offer pretty good prices.
I've had to work on some bad Alienware Systems and I personally couldn't buy a pre-assembled system, I'd rather have to ship a part back than lose my whole system for weeks at a time.