http://www.theinquirer.net/?article=30710
Hmmm, not sure I believe all of this. It is the Inquirer, after all -- but hey, it's a good flamebait topic if nothing else.
Quote:
Intel bogged down by multiple missteps
INTEL IS IN DEEP trouble, and it doesn't seem to be capable of grasping what needs to be done to fix the problem.
That problem is AMD, and the vast chunks of market share it is gouging out of some of Intel's formerly most profitable areas. Intel keeps striking back, or attempting to, but in a shockingly ineffectual and reactionary manner, but nothing seems to work because it is aiming at the wrong target. Management doesn't, or more likely refuses to understand what needs to be done.
Intel is now in the midst of a round of hush-hush price cuts. The most recent was a spur of the moment 10% kickback to distributors that made their numbers this quarter, US only.
The problem was it was late, many didn't get it in time to act, and it targeted the wrong components. Since it was a US initiative only, it had the bonus effect of irritating European, Asian and other customers.
Intel is also aiming at the low end of the market, and word has it that it is targeting AMD with a low end price war, taking Celerons from a $50 part to a $40 part, and soon to be a $35 part. This was always effective against AMD in the past, so why not now? However, AMD isn't in that space anymore but it is eating the Intel high end, not the low. The net effect of this plan is Intel is cutting margins on its volume lines seemingly without any effect on its target.
Now, why would Intel cut prices and force distributors to move product out the door as fast as they can? The answer is market share. This is a classic example of a company eating its own future. It is moving chips out the door through every means possible and basically flooding the market so it doesn't have to announce huge marketshare drops at the next quarterly conference call.
Hmmm, not sure I believe all of this. It is the Inquirer, after all -- but hey, it's a good flamebait topic if nothing else.
Quote:
Intel bogged down by multiple missteps
INTEL IS IN DEEP trouble, and it doesn't seem to be capable of grasping what needs to be done to fix the problem.
That problem is AMD, and the vast chunks of market share it is gouging out of some of Intel's formerly most profitable areas. Intel keeps striking back, or attempting to, but in a shockingly ineffectual and reactionary manner, but nothing seems to work because it is aiming at the wrong target. Management doesn't, or more likely refuses to understand what needs to be done.
Intel is now in the midst of a round of hush-hush price cuts. The most recent was a spur of the moment 10% kickback to distributors that made their numbers this quarter, US only.
The problem was it was late, many didn't get it in time to act, and it targeted the wrong components. Since it was a US initiative only, it had the bonus effect of irritating European, Asian and other customers.
Intel is also aiming at the low end of the market, and word has it that it is targeting AMD with a low end price war, taking Celerons from a $50 part to a $40 part, and soon to be a $35 part. This was always effective against AMD in the past, so why not now? However, AMD isn't in that space anymore but it is eating the Intel high end, not the low. The net effect of this plan is Intel is cutting margins on its volume lines seemingly without any effect on its target.
Now, why would Intel cut prices and force distributors to move product out the door as fast as they can? The answer is market share. This is a classic example of a company eating its own future. It is moving chips out the door through every means possible and basically flooding the market so it doesn't have to announce huge marketshare drops at the next quarterly conference call.