I guess it aint a mystery that these memory manufacturers actually hand pick and test the modules before they are sent for reviews. This is why a random retail bought sample will most likely OC lower than the reviewed sample sent.
Believe it or not, before being sent for a review, hand picked modules are tested on various big brand/ top selling boards. The company I work for have boards from Asus, DFI, Abit, Gigabyte, MSI, Epox and Albatron. When a hardware review site requests our modules, they will be tested on most of these boards before being sent out.
There are instances when we didnt follow that procedure and in that particular review........we got annihilated!!!!
The bottom line is when buying memory, reviews can only be used as guide, for better performing modules - it simply means that their modules have better potential and quality. It is never never never never a guarantee that you can always get the same OC as the hardware review and vice versa, there's a chance you just might pick up a module that will perform better than the review samples....which I believe many exists!!!!