[citation][nom]boiler1990[/nom]Anybody else think LoveFilm was a porn-related service?[/citation]
I thought that at first too. I don't know how much brand recognition Lovefilm has in the countries it serves, but I feel like it would be better if they got around to re-branding it to a Amazon type name.
I have recently subscribed to Lovefilm Instant on Kindle Fire, using my amazon profile. Whilst it works with my Kindle fire signing into lovefilm on xbox doesn't work yet with amazon profile. i've contacted lovefilm and they say its a technical glitch and have not yet given a date as to when it will be resolved.