[citation][nom]aracheb[/nom]i had read about apple wiping the whole user experience out of a reporter not only their ipad but amen that is just my 2 cent[/citation]
Okay, yes, I knew about that, too. But that's a different situation. The guy was the target of an attack, and the attacker used social engineering to gain access to his machines through someone at Apple support who obviously was not prepared to be in their position.
Again, I'm not making excuses for Apple; they got caught with their pants down. But as incompetent as they were, they believed they were acting in accordance to their customer's wishes. That wasn't the deal with either of the Amazon incidents.
Edit: It also bears mentioning that one of the reasons that hack was successful was issues with Amazon's security...
The whole sordid tale is told here, and there's plenty of blame to spread around: http://www.wired.com/gadgetlab/2012/08/apple-amazon-mat-honan-hacking/all/