When this particular PSU is installed properly, The fan should be facing towards the bottom of the case. In this pic (http://www.silverstonetek.com/products/power-60f/34-view/60f.jpg), the PSU would be upside down if it was installed in a tower case.
Note that the shape of the blades of the fan should be curled into towards the circuit board of the power supply. It should be extracting air from the case, up and inot the PSU and out the back of the supply. If ihe baldes are curled away from the baord, then you have a defectively built unit, or someone has tampered with it.