I've never, ever heard anyone claim that the ninja's cooling ability is no better than stock so yes I do doubt the accuracy of their results.
So, do you think it's a conspiracy?
I'm sure you do get good cooling with the Zalman. I'm just not sure how it justifies itself against cooler, quieter and cheaper alternatives.
From what I read, you get to pick any two of the three. And I have ways of getting some things cheaper than Newegg, so I don't have to play that aspect so rigorously. It's all about how you value the different aspects of HSFs. When I'm sitting at the keyboard, music is playing most of the time, games part of the time, etc. So I don't really hear the fans and thus noise isn't that much of an issue. But I have put quiet fans throughout and they quieted the box by about 5dB at ear level - it's just not obnoxious, even with the stock 1900XT fan. But what does bug me are high case temps so I like efficient cooling. I have not yet resorted to water for my home rigs. I've done loads of water, chiller, TEC, LN2, you name it cooling at work and at home, I just don't want to have to worry with it. One of these days, I'll build my dream case and it will be very cool and very quiet, but I'm just not ready to do it yet. But it won't have water near electronics. If ya want it done right, ya gotta do it yourself.