I have a Voodoo 5500 if that means anything
That thing was a BEAST.
"Wow it has 2 cooling fans!" (If you remember everything up to the voodoo3 just had a big heat sink).
I agree that the price adds value beyond a DIY system, so I stand corrected. Falcon-ware isn't aimed at the DIY tinkerer (though I think they're trying with vendor-limited Quad-SLI).
I don't see George Clooney popping open his case when he blue-screens in World of Warcraft, so Falcon-ware is good for those that want the power of a custom-system without having to know anything about it.
At any rate, it still feels like marketing to me. Maybe it's just the way the article is written. (Maybe it's that the second page reads like a Falcon-ware brochure
)
There are 2 sides to Falcon-ware computers tho, and on the one hand you have the DIY'er, reminiscent of the grease monkey and his big-block in garage, and you have the corporate CEO willing to spend money to get something almost as nice without all the maintenance. The target market is the CEO (or "Barry" as some retail chains refer to them).
It would have been nice to really show and compare these 2 sides in the article. Instead, it feels like you're trying to sell everyone on how great the Mach V is. It would have been nice to see the Mach V pit against a white-box FX-62. Even if the Mach V fell short, I think most would understand if you explained the real differences. Tinkerers know that you can't do a wicked OC without opening the case every now and then (We all want to, but it's never the case
), or knowing exactly what's wrong when you hear 6 beeps from the AWARD BIOS.
All and all, I think Falcon is going places. Dell is opening up the market by shortcutting quality with Maxtor hard drives, custom-motherboards, and the horrendous tech support. Falcon has recognized this and recently (and obviously) started dumping more money into marketing (not referring to the article: I see their ads popping up all over now).
I think other enthusiasts would agree with the statement that Falcon is up-and-coming, and has the potential to be a serious player in the enthusiast world in the next few years. They're not exactly established with enthusiasts yet. When you say they're the "Ferrari of computers," it seems very exaggerated. I would say Alienware has been the Ferrari of computers to-date. They're very well-known for providing high-quality, tweaked computers.
Now put an Alienware versus the Mach V versus a White-Box FX-62, and you have yourself a killer article
*edit* I'm not sure why I insist on spelling enthusi
est with an e.