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Microsoft CEO: Apple a 'Low-Volume Player' Except in Tablets

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November 4, 2012 9:28:47 AM

yawn, everyone and there dog knows microsoft pwns apple in almost every market since the early 90's
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25
November 4, 2012 9:55:39 AM

Well Apple's smartphone market share is 15%-ish, which is close to their PC market share.
(it used to be well over 50% though)

In tablet we are moving in the same direction, but apple still has 50%+

Now, calling sales of 100+ million of anything "low volume" is still hard to justify.
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10
November 4, 2012 9:56:47 AM

Yes, Apple isn't selling much of anything besides tablets /sarcasm
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-15
November 4, 2012 9:57:33 AM

Apple Ipad was strongest tablet until all these Nexus/Surface out. Ballmer is just saying what is happening. Everything but Ipad has a much better alternative. Ipad is also my only Apple product I purchased, and probably my last.

My best hope for my next tablet is a x86 Intel + win8 combo.
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13
November 4, 2012 10:01:22 AM

...and with MS only every other OS is good. Maybe Mr. Balmer could focus on correcting that while the world waits for Windows 9.
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-10
November 4, 2012 10:46:54 AM

Apple have been making few products but they have done them well. MS on the other hand, have dipped in every pot and turned them poison. If not for their Windows and Office dominance in business, MS would be history long ago.
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-8
Anonymous
November 4, 2012 10:54:00 AM

Microsoft also doesn't lead in servers, and they're losing more marketshare to Linux everyday... They've even resorted to using Apache Hadoop with Azure because they couldn't develop a comparable alternative... Then there's other things they don't sell many of like phones, mp3 players and super computers.

So I guess that means that Microsoft is only a high volume players in desktops?
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-4
November 4, 2012 11:07:56 AM

All he said was apple only leads one market, probably in response to a question about apple. This is true. He never said Microsoft led the rest, and no one would think that. He was specifically talking about seeing what will happen in the one market apple is still leading. Stop reading into it. This is just Zak trying to make a news story out of half a statement no one should care about
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14
Anonymous
November 4, 2012 11:08:08 AM

Yes Ballmer bites down hard and pulls on his fancy silk pillow while curled up in a fetal position every night, damning Apple's market cap through such low-volume sales. And as Ballmer tugs at that pillow, like an angry puppy, Steve Jobs' gost appears and laughs maniacally!
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-10
November 4, 2012 11:12:54 AM

azz156yawn, everyone and there dog knows microsoft pwns apple in almost every market since the early 90's

And MS is a convicted monopolist too so your point is.
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-6
November 4, 2012 11:25:57 AM

azz156yawn, everyone and there dog knows microsoft pwns apple in almost every market since the early 90's


Yep, since 1990's, Microsoft's Zune way out did the iPod, oh wait they didn't.
But in Smartphones Microsoft has had much more success, oh wait they didn't.
But Surface will outsell iPad, oh wait it's projected to sell millions upon millions less in the next quarter.

Hmmm... I guess this is why Microsoft's market capitalization is valued at 3 times more than Apple, oh wait they aren't.

Not saying Apple is a better company, just saying you don't make any sense.
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-5
Anonymous
November 4, 2012 11:31:19 AM

Microsoft and Intel have just about worn out their welcome, while Linux and ARM are coming into their own!
Linux and its derivatives and ARM 64 will become the open ecosystem of choice for computer users who want to avoid Microsoft's kiosk and Apple closed operating systems!
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-5
Anonymous
November 4, 2012 11:34:43 AM

Yes Ballmer bites down hard and pulls on his fancy silk pillow while curled up in a fetal position every night, damning Apple's market cap through such low-volume sales. And as Ballmer tugs at that pillow, like an angry puppy, Steve Jobs' gost appears and laughs maniacally!

It hurts the fanboys so much!
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-6
November 4, 2012 12:31:29 PM

I personally will never buy a Mac, but...

They forget to mention that just a few years ago, Apple's PC market share 5%. It has risen consistently and is exploding now. Universities and colleges are loaded with them, and the majority of students own them. These students are the ones that will be shaping the future and their choices will be Macs unless something changes.

A friend of mine recently graduated from a 3 year course at University. She said that the first year, macs were few and far between. By the end of the third year, it was completely reversed. Everyone had macs, while windows PCs were few and far between. I work at a computer business with both business contracts and a storefront. When customers come in, I'd say 1 in 3 mention Macs or iPads despite it clearly being a Windows PC store. We have no Apple store here and have applied to be an authorized reseller but Apple prefers to open their own stores rather than share the profits.

At the same time, some of our business customers have been researching their software options to see if they can convert to Macs. They're under the false assumption that Macs are more secure and reliable. We are generally able to set them straight with informed consulting but the fact they are looking at all is disturbing.

Check your facebook status updates and you'll find people complaining about their PCs, asking what they should buy and the majority of responses are "GET A MAC".

You see Macs in every single movie and TV show out there. All the most popular youtubers advertise that they use Macs (and probably get paid to switch if they aren't, and get a bonus for announcing that they have switched).

Apple's one talent is marketing and they are aiming for the long term conversion to Macs while MS is blinded by their current dominant market share.

I'm no Apple fan, but I don't think MS should underestimate the power of trends, opinion, and what's "cool". If they do, they'll end up retreating to the Enterprise sector like IBM did and Macs will be all that's left.

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-5
November 4, 2012 12:36:28 PM

Zak's butthurt, i see.
Score
8
November 4, 2012 12:46:21 PM

beaynI personally will never buy a Mac, but...They forget to mention that just a few years ago, Apple's PC market share 5%. It has risen consistently and is exploding now. Universities and colleges are loaded with them, and the majority of students own them. These students are the ones that will be shaping the future and their choices will be Macs unless something changes.A friend of mine recently graduated from a 3 year course at University. She said that the first year, macs were few and far between. By the end of the third year, it was completely reversed. ....


I love my Mac Pro and MacBook Pro but the latest iMacs don't excite me much, the prior generation looked better though the current may be more powerful. Mac OS X is easy to use and looks good...just like Windows 7 and Ubunto 12 (w/Cinnamon). I wonder if Apple's computer marketshare will continue to grow? The MacBook Pros are just nice for everyday and business use, well made machines that just work well.
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-2
November 4, 2012 12:51:08 PM

kartuWell Apple's smartphone market share is 15%-ish, which is close to their PC market share.(it used to be well over 50% though)


Actually, this is incorrect - Apple has never had 50% share in smartphones.

The iPhone started at 5% in 2007, reached 10% in 2008, 17% 2009-2010, 22% in 2011 and has hit 34% so far in 2012 (pre-iPhone5) according to ComScore.
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5
Anonymous
November 4, 2012 1:09:58 PM

90-something percent, Yes and what % still have XP and Windows 7, and What % will never have that kiosk shoved in their face with Windoze 8! What percent will go Linux and run an ARM 64 based computer attatched to a ARM 64 based server running the company's data base! And maybe that server will have some AMD hybrid x86, for legacy code, and ARM 64/Opteron APU chip that can run any x86 or ARM 64 VMs, while the business migrates to Linux based software and ARM 64 based hardware!
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-5
November 4, 2012 1:20:35 PM

Steve ballmer is a god damned idiot and has reigned over that company far too long, he should have been fired back in 95
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3
Anonymous
November 4, 2012 1:37:05 PM

The future says: To hell with WinTel! To get the job done, all you will need is HSA with the software that can use any HSA compatible hardware x86 by AMD or ARM by everybody! Yes, why play Operating system musical chairs with Microsoft, or price that high priced silicon with Intel! Yes, no more retraining at Microsoft's whim, just a stable GUI wilh somthing better and less $$$$.
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-5
November 4, 2012 2:32:13 PM

Zak, where in Ballmer's statement does he imply that Microsoft is leading every market? Leave your bias at home. Ballmer doesn't imply or even try to "depict" Microsoft as the market leader in every segment. If you can't report actual facts, go start a blog.
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8
November 4, 2012 2:47:10 PM

Quote:
Microsoft CEO: Apple a 'Low-Volume Player' Except in Tablets

Says the 'No-Volume Player' with the RT 'FAIL' in Tablets.
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-7
November 4, 2012 5:49:28 PM

Well I should note that some seem to be conflating "low volume" with "low number". Apple, as noted, has sold 100 million iPads. That is a high number. But relative to everyone else that totals the tablet market, that is a low volume. Put it this way - it's like the difference between sales and profit. I can sell a 100 widgets at cost and make no money. Someone else can sell 10 widgets at a profit of even a penny per widget and they've beat me cause they made more money. Apple competes in a lot of areas. They don't necessarily sell a whole lot relative to other participants, but they've been making more money doing it.
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3
November 4, 2012 6:10:25 PM

kartuWell Apple's smartphone market share is 15%-ish, which is close to their PC market share.(it used to be well over 50% though)In tablet we are moving in the same direction, but apple still has 50%+Now, calling sales of 100+ million of anything "low volume" is still hard to justify.


Their PC share is under 5%. Don't mistake the skewed US numbers for the rest of the world - we aren't as blindly led.
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6
November 4, 2012 7:46:28 PM

It's technically good for Apple, because they won't be screwed over by the government, being sued for a monopoly like Microsoft did. All Apple needs to do is sustain a decent market share and not a monopoly, and protect their position so they still get profit, but not lose all their market, which is where lawsuits come in. Lawsuits won't help Apple gain more market share, but it will solidify their position for a few years. Win for Microsoft and Apple.
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1
November 4, 2012 8:32:38 PM

I really wish these articles disguised as propaganda would just stop. As someone else said, write a blog if you just want to share your FUD and opinions. Shitty little blurbs like this are why people dont take T.H. seriously anymore. Its pretty much opinions passed off as articles. If it wasnt for the best of CPU and GPU articles, I would have stopped reading a long time ago. I really wish Tom was still around.
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2
November 4, 2012 9:59:03 PM

Apple is the dominant player for tablets. However, Microsoft is able to merge the two experiences into a single form factor. So I think in a year, you will see some significant shifts in numbers towards Microsoft. As I am sitting here at Starbucks. I already see another person using Surface RT tablet for work other than me. Microsoft made a smart move with waiting for the migration of tablets and PCs.
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2
November 4, 2012 11:26:07 PM

Am I the only one here thinks Microsoft's mobile success depends on Intel x86 CPU?
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0
November 4, 2012 11:41:16 PM

high_volume_playaMicrosoft also doesn't lead in servers, and they're losing more marketshare to Linux everyday... They've even resorted to using Apache Hadoop with Azure because they couldn't develop a comparable alternative... Then there's other things they don't sell many of like phones, mp3 players and super computers.So I guess that means that Microsoft is only a high volume players in desktops?


I can never understand commenters like you. You make an account for the express purpose of commenting on a specific article and then name yourself after that article.

Why? It makes no sense...
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1
November 5, 2012 3:34:39 AM

Interesting, I didn't know this, I wont be buying any of this "Smart" stuff though, I'm perfectly fine being "Dumb."
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0
November 5, 2012 7:41:29 AM

In world war 2 im sure Hitler told the german people that the allies hadn't landed in Normandy, when in fact they had and controlled most of northern france.

this is a bit like ballmer's comment about microsoft "winning" in every category apart from tablets.
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-2
November 5, 2012 10:37:51 AM

kartuWell Apple's smartphone market share is 15%-ish, which is close to their PC market share.(it used to be well over 50% though)

50% in what market? and when ?
I just checked an article I wrote 1½ years ago, and at the time the Safari coverage on 'personal computers' was 5.4% likely representing most of the osx user base (not sure how many use firefox). Anyway this means that 1½ years ago apple's presence in the pc market was likely lower or on level with what it is now.

Not sure how far back your 'used to be' timeframe is, but it can't be anything recent.
ps. safari on ios had a coverage of 2.4% of the mobile market at the same time I wrote the other piece.
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1
Anonymous
November 5, 2012 3:43:17 PM

Yes Ballmer bites down hard and pulls on his fancy silk pillow while curled up in a fetal position every night, damning Apple's market cap through such low-volume sales. And as Ballmer tugs at that pillow, like an angry puppy, Steve Jobs' gost appears and laughs maniacally!
Score
0
November 5, 2012 10:12:40 PM

Ballmer is an idiot. Most specifically, he seems constantly to be in denial or ignorant about the reality of the competitive landscape, it's almost like he doesn't use technology or something. The reality is Apple is the HIGHEST volume player in tablets, the HIGHEST in MP3 players (there basically aren't any other players in MP3), they are the second highest in smartphones (next to Samsung), and the third or fourth (and one of the only players growing) in PCs. A case could be made that they aren't huge in PCs because even though they are the third or fourth largest PC maker in the world they only have around 10% of the market, fair. But when it comes to phones they definitely aren't low volume and continue to grow fairly quickly particularly in the US.

Back when the iPhone was being released Ballmer said he wasn't concerned about the iPhone because Windows Mobile phones already had those features, STUPID! Now he's busy talking with the same ignorant tone, like someone who doesn't use the devices, about how much he likes the Microsoft strategy in phones (where they are failing pretty badly) and tablets (where they might stand chance). The problem isn't even whether he's right or wrong, it just doesn't demonstrate a willingness to learn, a vigilance against the competition, they should throw him out.
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0
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