Watercooling used to be for a select community of enthusiasts until a few years ago. Now, it's becoming more commonplace and, because of this, more companies are getting into it (and the established ones are producing more equiptment). I started out with a Corsair Cool Water as my first kit and it worked fine. In fact, it is still a good kit today. However, once you've caught the bug of how nice watercooling can be you will find that DIY is the way to go because you can mix and match components from most ALL companies (influenced by whether you go 1/2, 3/8 or 1/4 of course).
What you need to determine is that, as you upgrade your computer parts (i.e GPU, CPU, HDD and motherboard), do you think you will want to upgrade the watercooling to compensate. The nice thing about watercooling is that you won't need to upgrade it as quicly or as often as you might standard computer parts. Also, your watercooling system will grow and, eventually, be something akin to how you like cooling your system (reflective of you views and priorities of system cooling). So, if watercooling is somehting that you think you will like to stay into then I would suggest getting the custom parts like the MCP655 pump and the various other components.
At first I didn't like the Bigwater when it came out because the early kits were prone to leaking. But, that kit has grown and I've since heard good things about it.
I'm a DIY man myself and even my peltier cooling is DIY. That's just my preference though. I like to tinker around with my system alot. I upgrade all the time and I seem to figure out ways to improve my cooling so it is in a constant state of flux.
Waylander gave some good advice. I couldn't have said it better myself.