Gah, this type of discussion was *idiotic* the first time it was brought up (by an intel fanboy) and it's still idiotic. Prices will reflect performance, to some degree. The "flagship"models will always be a little overpriced - and there will always be someone who will buy them. Other than that, Intel has the upper hand now and they will determine what the market prices (roughly) per level of performance are. AMD's prices will follow. If the FX is too expensive, it will drop in price until it sells.
Do any of the Intel fanboys here think that AMD would rather NOT sell their processors than drop the price to a point at which they will sell? If so, go back to gradeschool. That's just not how it works.
By the way, I'm going to buy a Core 2. But I'm not turning into some silly Intel Fanboy, anymore than I was an AMD fanboy when AMD CPU's were king of the hill. And when AMD releases a new CPU, as they eventually will, which beats the Intel CPUs, I still won't be a fanboy, for anyone.
PS Just for clarity, I'm not saying that posting this news link is idiotic. I'm saying that people who suggest that AMD's prices will be too high are idiotic. If they are too high, they will drop. Oh, and one other thing - prices on the market are determined by two things - the bulk price, from the manufacturer, and the demand. If the manufacturer sells processors for around 250 and has a MSRP of 300, that doesn't mean they'll sell for 300, not if they are brand new and not out in large enough quantities to fulfill demand. I don't *know* what will happen, but I won't be the least shocked if all of these core2 CPUs cost 500+ for a month or so, and if demand pushes prices up like this you can bet that AMD's prices won't drop quite so fast as they otherwise would.