if things stay as AMD is claiming then the only integration ATi is gonn have with AMD is on the mainstream market, with the IGPs for the OEM systems. On the enthusiasts end of the market where we pay 500 for a GPU, the two companies are to remain seperate and continue on with there monikers, so i don't forsee anything changing much, just extra love for AMD like nVidia is giving Intel some extra love, but still loving AMD