ATI never put anywhere near as much effort nor cash into marketing their brand like Nvidia did.
It would have been more expensive to market two brands from one company, especially as AMD bought ATI to integrate them. They're just modeling themselves on the successful Intel marketing proposition.
It'll be a shame to see the name and brand go, but hey, everything moves on sooner or later.
that is pretty drastic though... this merge can be considered IMO as big as the 3dFX takeover when the voodoo cards were around!
From what I've learned we see a lot of the voodoo technologies even presently in the cards we use! Kinda nifty... im sure the stuff that AMD and ATI will put together will surely be revolutionary! and will change the gaming is done... but we wont see it for a few years
that is pretty drastic though... this merge can be considered IMO as big as the 3dFX takeover when the voodoo cards were around!
From what I've learned we see a lot of the voodoo technologies even presently in the cards we use! Kinda nifty... im sure the stuff that AMD and ATI will put together will surely be revolutionary! and will change the gaming is done... but we wont see it for a few years
The merger (oops sorry - takeover) muight be dramatic rather than drastic, but bear in mind that Voodoo's biggest failing was not their technology - far from it - it was their inability to being their product to market in a timely manner and promote it correctly. Nvidia could and the rest as they say is history.
AMD clearly don't want to go down the same path.
The other reason could well be the rather exciting GPU technology that ATI is close to bringing to market at the end of this year, and you can bet that AMD would love to have their brand stamped all over it, not that of ATI. After all, they're offering to pay over $5 billion for that right, so why not.
I think it would be best to get confirmation from other sources before getting too excited by this.
You'll notice that PCPro doesn't list its source, and requires a sign-in to read the article.
you know i have to admit, i was thinking that i haven't seen this via any other sources but then it has to come first from somewhere.
but yes we'll see, im not sure how reliable PC Pro is with there newsreports so as you pointed out treat with caution, but reason for a debate on possible strategy that AMD could take.
Baker said that 'the company is being bought, so it's fairly standard that the name should go, as it's becoming a part of AMD.'
I don't think the name drop is a big surprise to anyone. However, the article doesn't specify a date. As I've said earlier, I'd be really surprised if AMD dropped the ATi name brand in less than a year.
All that said, I question the authenticity of this article. It's not a stretch to assume AMD will eventually drop the ATi name brand. (Duh!). I fear the aim of this article is draw hits, not unlike The Inq.'s true purpose. It appears someone is trying to make a name for themselves.
A quick search of google doesn't link Gareth Cater and AMD together. Neither does MSN. One would think that if this Gareth fellow was authorized to speak on such matters, there'd be a history of linked AMD + Gareth Cater articles all over the net.
I think it would be best to get confirmation from other sources before getting too excited by this.
You'll notice that PCPro doesn't list its source, and requires a sign-in to read the article.
Clearly, someone has altered the article from when you've read it and probably did so after reading your reply. Not only does it not require a login to read it, they list an AMD source.
It appears that the author of this thread and article is unreliable.
Clearly, someone has altered the article from when you've read it and probably did so after reading your reply. Not only does it not require a login to read it, they list an AMD source.
It appears that the author of this thread and article is unreliable.
Did you try re-reading it? It let me read the first time, but when I returned to this thread and tried reading it again, it came up with (and still comes up with) a login screen. Tried clearing temps & cookies to no avail - must track ip.
As far as a source goes, I meant a link to a source. Sorry for the confusion there, unless there is now a link to the source.
this news change any persons thoughts on AMD's strategy with their new purchase ?
I really question the validity of this article. It is a huge merger and PCPro gets press before Wall Street Journal or any other major network? Right...
Need to wake up a little earlier to trick this bird. Like you all have said I wouldnt be surprised to see the ATi name go by the wayside but not any time soon. Plus, the "article" (if it even warrants that term) makes it sound like a hostile take over from the 80's and I just don't buy it.
Congrats you have now been placed in the category with 9inch!
Clearly, someone has altered the article from when you've read it and probably did so after reading your reply. Not only does it not require a login to read it, they list an AMD source.
It appears that the author of this thread and article is unreliable.
Did you try re-reading it? It let me read the first time, but when I returned to this thread and tried reading it again, it came up with (and still comes up with) a login screen. Tried clearing temps & cookies to no avail - must track ip.
As far as a source goes, I meant a link to a source. Sorry for the confusion there, unless there is now a link to the source.
Yes you are absolutely right. I just tried opening the link in a new browser and it wants me to register. Their website is keeping track of visits using your IP address. That's why clearing cookies didn't work.
Clearly, this article is an elaborate ploy to get membership and artificial readership.
Chip guru AMD has announced that it's going to drop the ATi brand name following its takeover of the Canadian graphics underdog. Gareth Cater from AMD told Custom PC that 'the new company will be called AMD,' meaning that we could shortly be seeing AMD-branded Radeon graphics chips.
We asked Richard Baker from AMD if this meant that the memorable Radeon name would also be biting the dust, but he replied that 'we haven't made any final decisions yet, but I'd personally be very surprised if we dropped any of those product names. The ATi company name is definitely going, though.'
Baker stressed that, contrary to what's been reported in the press elsewhere, the acquisition will be a takeover rather than a merger, which means that AMD is going to be wearing the trousers in its relationship. Baker said that 'the company is being bought, so it's fairly standard that the name should go, as it's becoming a part of AMD.'
Chris Hook from ATi shrugged off the move, saying that 'I don't have a personal emotional attachment to it [the brand], one way or another. I think the important thing is that we're going to make good products. ATi may be gone, but certainly lots of discussion is going to come over the next few days about the rest of our brands and their strengths.' Could the next Radeon chip be AMD branded? Watch this space.
this news change any persons thoughts on AMD's strategy with their new purchase ?
Nothing but idle speculation on a slow news day. Keep in mind that ATI has a substantial market presence and a large installed base, with long term upgrade potential. AMD will not throw that away.
I'm not saying the information being presented is necessarily wrong. (As I said earlier, I too have come to the same conclusion as the article has.) What I'm saying is the motivation for presenting this information is questionable. And so are the journalistic standards (or lack thereof).
this news change any persons thoughts on AMD's strategy with their new purchase ?
The key to this is what I said long ago.
Excerpt:
Quote :
Gareth Cater from AMD told Custom PC that 'the new company will be called AMD,' meaning that we could shortly be seeing AMD-branded Radeon graphics chips.
The ATi brand is not as important as Radeon or RDxxx/Rxxx. I think I said something about renaming Angelina Jolie.
It is so nice to have a clairvoyant as a member of this forum. I can sleep so much better at night knowing everything that is going to happen in the cpu industry weeks/months before it actually does.
