That is very true. You guys and gals have to realize that the well informed readers of websites like THG and other computer hardware sites/magazines you name it...make up only a small percentage of the total revenue a company like Nvidia brings in. I have seen (more than once) people assume a 7300 series card will outperform a 6800. Simply because it is "500 points better and starts with a 7"
Just remember that we informed ones are probably not the crowd they are targeting with the 7100 and 7300.
Just a thought, but this could somewhat apply to the ultra high end products such as the 965EE and X6800. People with money to blow and no knowledge will think they are getting their money's worth when really a D940 or E6600 would suffice and even surpass if they knew how to overclock. Not to say there aren't well informed buyers who simply want the best, they are out there too as consumers. Just a thought though, no flames please! Maybe friendly conversation and/or constructive criticism.