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AMD Loses Chief Engineer Michael Goddard to Samsung

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December 28, 2012 10:06:54 PM

Hope that is not the leaving of the sinking ship story.
We need AMD, and ATI if for no other reason than to keep Intel and Nvidia on their toes.

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24
December 28, 2012 10:15:03 PM

*tears in eyes* RIP AMD. I just hope they get bought before they hit the can completely.
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20
December 28, 2012 10:17:32 PM

ATI separates from AMD, become independent company again

AMD collapses, sells off everything, Intel becomes bigger.

Intel owns entire CPU market, f**ks with prices so much, doesn't put as much money into R&D

New intel products come out slowly and don't ahve a big difference.

Intel says "Well? Who the hell else you going to use? Tough s**t"

nVidia slowly makes better and better CPU's in their own quiet corner

Eventually released a new advanced CPU/GPU,

nVidia rises, cooks me supper and I go to bed.

Filet mignon
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-10
December 28, 2012 10:18:25 PM

Hey, I still have a rig (that I've not turned on in months) with an AMD Phenom II x4 965BE in it. If AMD is going the way of the DoDo I'd better give it some more love. It's a good rig...I've just got too many computers.
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1
a b À AMD
a b Ô Samsung
December 28, 2012 10:27:10 PM

Seems like every few days I read about AMD losing more and more key personnel. Hopefully it's an inspired restructuring and not rats jumping from the sinking ship.
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14
December 28, 2012 10:27:20 PM

Employees leaving for other opportunities wow this never happens! lol
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16
December 28, 2012 10:40:28 PM

The death of AMD means nothing(and it prolly wouldn't happen anyways), other x86 clone makers have came and gone: Cyrix, NexGen, IBM, even Fujitsu, T.I. and others have made x86 clones...
You AMD iFanboys that are preaching that we are screwed if AMD dies haven't a clue how the CPU market works, or are old enough to remember the early days...

Anyways, more than likely, AMD will prolly downsize to the size of Cyrix and maintain a low profile for a while, prolly switch over to fab'ing intels' chips till they figure out what to do... Either way, they will still be around, even if it's just a dummy Fab company making chips for others...
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-14
December 28, 2012 10:51:51 PM

^I had a Cyrix CPU-based rig that I'd built in the '90's. It was okay, but buggy as hell. Could have been that old Gigabyte mobo or that cheap computer-show RAM. You young folks don't know how much fun you missed...those were good days.
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7
December 28, 2012 11:09:58 PM

sacreNew intel products come out slowly and don't ahve a big difference.

There hasn't been a major performance jump on Intel's (nor AMD's) since when Intel decided to backpedal on Netburst.

The bulk of the annual ~60%/year performance growth that went on until about eight years ago was attributable to clock speeds and that large chunk of annual increase died when CPUs hit the ~4GHz brick wall.
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7
December 28, 2012 11:36:29 PM

'Another one bites the dust' should be their theme song.
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2
December 28, 2012 11:37:25 PM

freggoHope that is not the leaving of the sinking ship story.We need AMD, and ATI if for no other reason than to keep Intel and Nvidia on their toes.


If AMD fails it will likely sell off its CPU assets and just become a graphics only company. I think there is an effort at AMD to get new blood in there and to maybe get the salaries down at the same time. Someone there since 1988 probably had a pretty fat salary.

Unless the company totally folds, a bankruptcy is not the same as it is for an individual. Think of GM, they didn't totally go out, the bankruptcy allowed them to restructure their debt and change the union contracts so they could have a path to profitability. But unlike GM, AMD wouldn't have the government in the way.

I've said many times, AMD need to advertise! I have never seen an AMD CPU commercial, even when they had better products. Intel is a household name, AMD is considered an off-brand by many. Can't afford Intel, get AMD, type of thing. If they can do some catching up and succeed in new markets, they desperately need to advertise and let people know who they are.
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17
December 29, 2012 12:17:00 AM

I hope this is not a bad start but rather, inject a new blood with lots of ideas and improvements/innovation in mind... I am still with you AMD..
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8
December 29, 2012 12:47:37 AM

i think people are readingway too much into this. AMD is in the rebuildin mode process right now. AMD is making themselves a more leaner and more efficient company. They overexspanded beyond their means during the last decade and it has caught up to them and now they are trying to cut back and rebuild the company so it isn't hemorrhaging money anymore to try to make it a more efficient company in which will come out of the rebuilinding process a better cp company then ever before.
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1
Anonymous
a b Ô Samsung
December 29, 2012 1:03:04 AM

Why does the media put a negative spin on these people leaving? Aren't they the same "leaders" that got AMD into the situation they are in?? Bye, go screw up another technology company.

AMD is on the right path; they are no longer trying to compete with Intel (at least in the long-term). They are diversifying the product portfolio putting more emphasis on embedded, and less on traditional CPUs.

The PC is "dead" - at least for now. AMD can't compete with Intel in the PC market. If OEMs and consumers weren't smart enough to use AMD in the past, maybe they will be happy paying 3X as much for Intel CPUs in the future. Consumers don't give a crap about that last 10-15% of performance that Intel offers yet OEMs continue to use more expensive Intel chips. It's almost like Intel was paying them to use their chips; that would never happen right?

I completely agree with SteelCity1981. It's rebuild time. Hopefully they can survive 2013 to get the plan off the ground.
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9
December 29, 2012 1:24:10 AM

Martell77If AMD fails it will likely sell off its CPU assets and just become a graphics only company.

The x86 instruction set license AMD got from Intel is non-transferable. This means the only companies AMD can sell its CPU assets to are companies that either already own a similar license or are capable of obtaining one.

None of the x86 license holders I can think of have the budget or interest in x86 computing to take a chance on picking up AMD's x86 CPU business. On the other hand, quite a few may be interested in the GPU side of things since they are actually profitable and a key asset to meet the explosive growth in smartphone/tablet SoC demand.

Should the worst happen, the GPU assets will definitely survive but the CPU ones may be a long shot.
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3
December 29, 2012 3:01:32 AM

what amd should do is make an soc with great graphics and an ARM processor in it and it would make a killing.
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5
December 29, 2012 3:21:49 AM

The new CEO seems hellbent on trashing the company ... almost like someone is paying him to do it?

I hope the SEC tracks his share portfolio accordingly.

The old Server VP told me he was on a roll.

This is what happens when an IP company (remember most of their Fab and related assets are now gone to GF) has a bean counter placed at the top during troubled times ... the board forgets that without constantly researching new IP the company is nothing ... headed down a hole.

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-4
December 29, 2012 4:59:37 AM

Hm, I don't know if this is good or bad, but the main thing that matters is that Jim Keller is back with AMD.

He is masterming and If someone can save AMD, he can with his marvelous ideas.

Anyways, maybe that's why Steamroller is pushed back, becouse he will desing it from the groud up.
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6
December 29, 2012 5:03:21 AM

P.S. I don't see why people are predicting AMD is sinking, xbox 720 and ps4 will have AMD A10 chips in. This will be a substantial money boost. My prediction that they will be rising from the ashes in 2013 onwards.

P.S. happy 8320 owner here, clocked to 4.5ghz. Works like a charm.
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10
December 29, 2012 5:07:16 AM

halcyonHey, I still have a rig (that I've not turned on in months) with an AMD Phenom II x4 965BE in it. If AMD is going the way of the DoDo I'd better give it some more love. It's a good rig...I've just got too many computers.


What a completely pointless comment. Much like this one.
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-2
December 29, 2012 5:53:45 AM

Lol, If AMD starts coming up with better products, we know where the problem lies! I'm very curious!
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2
December 29, 2012 7:32:45 AM

These are the guys that were running AMD that put it in it's current bad state so no loss. Meanwhile they are moving on to screw up other companies that hire them.
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1
December 29, 2012 8:23:20 AM

Why doesn't ARM just buy AMD & combine its technology WITH AMD's?
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1
December 29, 2012 10:28:23 AM

deepblue08*tears in eyes* RIP AMD. I just hope they get bought before they hit the can completely.

maybe VIA should merge or buy AMD......
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-3
December 29, 2012 11:00:21 AM

A lot of comments here on the negative, AMD processors are behind in almost every segment, this guy leaving may be a good thing. Time for some fresh Ideas
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5
December 29, 2012 11:36:51 AM

Loyalty. When you're making millions who cares about more money? Unless of course he wasn't happy with his job, but as a chief of anything it's sort of your job to create the corporate climate...

I think this says something about him.
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0
December 29, 2012 11:37:23 AM

Haha, the few decent minds left in America switching to Asian companies working on European chip designs :D  Corporate America getting what it deserves.

Watch them next get more taste of what Apple fed to Samsung, as Samsung has its say in the courts against the other companies without biased pro-America judge on their side :D 
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-2
December 29, 2012 11:40:31 AM

halcyon^I had a Cyrix CPU-based rig that I'd built in the '90's. It was okay, but buggy as hell. Could have been that old Gigabyte mobo or that cheap computer-show RAM. You young folks don't know how much fun you missed...those were good days.


Yeah? I once caught a fish as big as a car. Door. Handle. Button. Ok, so I used a net and it was from my friend's aquarium. My grandfather worked for Hitler using IBM counting machines. Not really. Who cars man? You mind doing your reminisce on your own time next time?
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-6
December 29, 2012 11:41:40 AM

vkg1Haha, the few decent minds left in America switching to Asian companies working on European chip designs Corporate America getting what it deserves.Watch them next get more taste of what Apple fed to Samsung, as Samsung has its say in the courts against the other companies without biased pro-America judge on their side


Corporate Americans (the guys who owned big business) are getting wealthier. It's the everyday Joes that are getting fuxed.
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0
December 29, 2012 11:43:16 AM

halcyonHey, I still have a rig (that I've not turned on in months) with an AMD Phenom II x4 965BE in it. If AMD is going the way of the DoDo I'd better give it some more love. It's a good rig...I've just got too many computers.


You trying to brag about how wealthy you are or something? Seriously old man, I think you're becoming deranged. I mean, none of us care. Most of us own several PCs. This is an enthusiast website...
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-4
December 29, 2012 11:57:10 AM

Samsung should just buy AMD and start competing in the CPU & GPU market.
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-1
December 29, 2012 12:13:00 PM

beaynSamsung should just buy AMD and start competing in the CPU & GPU market.
Amarican gov got some sort of hatred towards that company(see Samsung/apple case)

So it is extremely unlikely Samsung will get gov support for x86 transfer approval. American gov would rather see Intel monopoly than forcing Intel to give Samsung that license.
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-4
December 29, 2012 1:25:09 PM

Hopefully this will improve company relationship between AMD and Samsung...
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1
December 29, 2012 1:45:25 PM

ReynodThe new CEO seems hellbent on trashing the company ... almost like someone is paying him to do it?I hope the SEC tracks his share portfolio accordingly.The old Server VP told me he was on a roll.This is what happens when an IP company (remember most of their Fab and related assets are now gone to GF) has a bean counter placed at the top during troubled times ... the board forgets that without constantly researching new IP the company is nothing ... headed down a hole.
Despite people thumbing you down, I hope that the new CEO isn't making AMD the next Hostess. The first sign would be any elimination of pensions or employee benefits
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-3
Anonymous
a b Ô Samsung
December 29, 2012 2:03:22 PM

AMD should start making ARM based chips. AMD ARM chips would be significantly faster than the x86-32bit, single core, no integrated memory controller chips that Intel would be stuck making because AMD owns all those patents.

After all the ILLEGAL things Intel has done to hold AMD (and other companies) back, it's honestly the very least that Intel deserves.
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-3
December 29, 2012 2:43:48 PM

MadjimmsWhy doesn't ARM just buy AMD & combine its technology WITH AMD's?

ARM has no use for the x86 instruction set and low-power mobile/SoC processors do not need any of the power-hungry and logic/register-intensive single-threaded IPC optimizations common in mainstream x86 desktop CPUs either.

The reason ARM CPUs have relatively primitive architecture with few fancy tricks is not lack of know-how since many of those tricks are very well documented/researched and so old that many of their patents have expired years ago. It is because those simply do not fit in ARM's transistor and power budget for their core market.

If you look at the server/HPC market, CPU vendors are shifting from complex general-purpose CPUs optimized for single-threaded performance towards higher densities of "dumber" CPU cores and GPGPU/Phi to favor thread-level parallelism instead. In a well-threaded environment, you gain a lot more potential performance per Watt from investing transistors into execution units/threads/cores than investing them into 'tricks' to improve single-thread performance.

What CPU manufacturers can afford to put in their CPUs depends on how they choose to compromise between single-threaded performance, multi-threaded performance, power and transistor count.

For desktop CPUs, the most important factor is single-threaded performance. For servers/HPC, it usually is multi-threaded performance. For mobile/SoC, it usually is power and die size. Three different markets, three different and largely mutually exclusive priorities.
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1
December 29, 2012 4:36:40 PM

JonnyDoughCorporate Americans (the guys who owned big business) are getting wealthier. It's the everyday Joes that are getting fuxed.


Obviously. We all know that around here. This is isn't an Apple user site, and I'm a 99%er like you. It's why it's good that these companies are going down and being replaced by companies like Samsung from better countries.
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-5
December 29, 2012 4:42:52 PM

TomfreakAmarican gov got some sort of hatred towards that company(see Samsung/apple case)So it is extremely unlikely Samsung will get gov support for x86 transfer approval. American gov would rather see Intel monopoly than forcing Intel to give Samsung that license.


I would agree with you but there is hope because the gov is now Democrat majority. You are talking about Republicans aka 1%er homophobes who think women should be raped and pay for birth control.
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-4
December 29, 2012 5:27:35 PM

hastenI'm sorry man, but in my nearly 7 years on Tom's I've never read more idiotic posts from any person.
Hey, there's been worse.. there really has. Certain apple fanboys tend to say the most ridiculous things for example. One of them claimed the iphone antenna was so advanced and innovative that the same rules did not apply to it as other antennas. It defied the natural laws of physics and had its very own set of laws.

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2
December 29, 2012 6:15:58 PM

This is probably a good thing for AMD. It will allow some of its younger engineers a chance to direct future development. Most likely this guy had a hand in the bad parts of Phenom and Bulldozer architectures. There has been disagreements between engineers and management at AMD in regards to development processes. For instance automating design for the Bulldozer architecture losing overrall effeciency.
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1
December 29, 2012 7:44:16 PM

hastenIt's not 2004. Multi-threaded applications are becoming common.

Yes, multi-threaded applications exist. But most of the truly well threaded ones (able to make meaningful and efficient use of all cores to ~100% simultaneously and continuously) are either not mainstream even by a long stretch or only occasional use (if even that) for most people.

The bulk of multi-threading in mainstream applications and games today has more to do with dispatching trivial tasks to background processes to reduce UI/control lag than computing requirements. Plenty of applications/games spawn 20-70 threads but hardly ever use more than a fraction of a single core's processing power since most of those threads are from libraries and automation frameworks. Not exactly the sort of threading that requires actual processing power.
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1
December 29, 2012 8:53:18 PM

It is actually Intel who should be worried.
If AMD is gone, companies will start looking for x86 alternatives much more eagerly.
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2
December 29, 2012 9:46:56 PM

tacoslavewhat amd should do is make an soc with great graphics and an ARM processor in it and it would make a killing.
They don't have as much expertise in the ultra low power graphics department as say, ARM, PowerVR (Imag Tech), or even Nvidia now. I would bet it would take them a while to catch up. Plus they don't have a lot of engineering resources to spare right now. Still, maybe after they get their ARM chips out the door for micro servers... might be nice to see what they could cook up. Go after the tablet market first, work down from there.
hastenJim's back. He's butting heads with the top management that has driven the cpu business into the ground. This will slow down.
I hope you're right. Articles like this don't bother me nearly as much, knowing that Keller is back.
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-1
December 29, 2012 10:15:37 PM

tacoslavewhat amd should do is make an soc with great graphics and an ARM processor in it and it would make a killing.
Nah, what they need to do is get a tablet SoC out-the-door and into tablets. They have the ability to make the best x86 tablet SoCs hands-down. If I could get a good Win8 tablet with an AMD SoC, I'd have no reason to care about ARM outside of my smartphone.
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-1
December 29, 2012 11:05:18 PM

kartuIt is actually Intel who should be worried.If AMD is gone, companies will start looking for x86 alternatives much more eagerly.

Both AMD and Intel are already feeling the pressure from mainstream consumers flocking to smartphones and tablets since most of them already own fast-enough PCs or laptops to handle whatever it is that they cannot do on tablets... yet.

I give it about three years until mobile platforms gain enough CPU-power and RAM to become a serious threat to lower-midrange PCs. Beyond that point, whether or not to own a low-end PC will be mostly about whether or not apps for whatever you want to do are available on your preferred platform. High-end gamers and professionals will obviously continue using custom rigs and workstations since their titles aren't likely to become available on IOS/Android/BBX/WinRT any time soon.
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-1
December 30, 2012 1:55:17 AM

Lets face it - AMD CPU's have been perpetually lagging Intel since Core 2 came out in ~2007 and they don't seem to be caching up. If the crowd (key senior executives) in there were not able to turn things around then its time for fresh blood. Corporations can become like cozy country clubs especially at senior levels and maybe someone is trying to stir things up. These 'key' people are not defecting to Intel (although non-complete agreements may have something to do with that) so Intel obviously doesn't feel that these people are likely to teach them anything.
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-2
December 30, 2012 7:10:48 AM

SteelCity1981i think people are readingway too much into this. AMD is in the rebuildin mode process right now. AMD is making themselves a more leaner and more efficient company. They overexspanded beyond their means during the last decade and it has caught up to them and now they are trying to cut back and rebuild the company so it isn't hemorrhaging money anymore to try to make it a more efficient company in which will come out of the rebuilinding process a better cp company then ever before.
Your correct they over expanded their debt ceiling acquiring ATI to the point of having little to no money for R&D and having to sell off their fabrication assets and all that debt guess what it's certainly caught up to them.

AMD could have been a lot better off had they simply taken Nvidia's proposal that sadly they didn't which was dumb given the fact Nvidia and SLI helped AMD make real in roads against Intel when AMD actually was on top of it's game with A64.
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-2
Anonymous
a b Ô Samsung
December 30, 2012 3:23:17 PM

hmmm what about a samsung brand processor going head to head against intel then amd remains on graphics card industry?
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-1
December 31, 2012 12:38:10 PM

Its not about Samsung its about Korea , Korea is doing excellent . They have surpassed the Japanese. From cars to electronics, Bad move on Samsung though , They grab an old fart that is not up with the times .This will not help them , just another old fart making tons of cash
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-1
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