Several sites set the LIST at $649 for GTX, and $499 for the GTS.
The core 2 duos actually came out of the launch at reasonable prices, except at newegg, which was WAY higher than the other street prices.
5 days later,most street prices were at or above the eggs price.
I bought my e6600 2 days after launch, at a good price, after my launch day order with Monarch fell through.
Difference here is I had the Benchies, ad nauseum, about how good the chip was. Multiple sites, in depth stuff. For ALL four processors against a lot of previous intel and AMD hot chips.
Here we are three (3) days from launch, and we got one bench against last generation games.
WHERE is all the pre launch publicity? Nvidia has been very quiet about this one.