VZBV is trying to do the same thing publishers are: double-dip into the benefits of physical media AND digital distribution. The only difference is the VZBV is doing it from the consumers' side of things. It essentially breaks down like this:
Physical Media: You break it or lose it, you need another copy to play (good for publishers.) You are free to resell it or give/lend it to a friend (good for consumers.)
Digial Distribution: You will always have a copy for yourself, accessible from just about anywhere (good for consumers.) You are not able to resell it or give/lend it to a friend (good for publishers.)
Consumers cannot resell digitally distributed games for the same reason publishers cannot charge for reselling of physical media. You get one benefit from your chosen medium, not both.
So, take your pick, publishers and consumers. Pick which medium offers you the most benefits, and quit trying to have your cake and eat it too.