What is different, is that the features and news are translated into the appropriate language, in the case of Indian (Hindu?), or Spansh.
That could be a real problem in India. Hundreds of languages, not one, and only 43% speak Hindi. But about 300,000 define English as their native language. That should be enough for BOM to open a site there. It pains me to see so many Indians struggling to make themselves understood here.