I can't be sure from these pictures, but I assume the "ceramic" part of this would be a peltier. There really would be no need to use ceramic materials, even high thermal conductivity ones (which still won't match the conductivity of copper).
Ceramics are used in heat exchangers where either the temperature or environment precludes the use of metallics. An example would be the heat exchangers off a power plant combustion chamber where temperatures and acidic off gases would rapidly corrode many metallics. The actual cooling towers are merely natural draft structures. The only ceramic in them is the cement they are made of, which was determined more for ease of construction and longevity, rather than the thermodynamic nature of the ceramic materials themselves.
But I could be totally wrong!