It will be interesting to see what the future of hard drives will be with the Heat-Assisted Magnetic Recording (HAMR) technology. I wonder though if the added heat generation will cause higher drive failure risks. It's a concern with existing drives, and they're now planning to add more heat to future drives with this.
When these drives are commerially available, computer manufacturers will likely design their new PCs with proper airflow, but older PCs that people upgrade may not do as well without added cooling. Granted there are add-on coolers and fans people can buy, but in some situations where the PC is a small form factor, or a HTPC where people want low noise (meaning less fans) or cooling options are not available, then what? Next thing you know, hard drive manufacturers will either reduce the warranty time, add disclaimers in the packaging about airflow requirements, or change warranty rules because of many heat related failures.
Hopefully I'm wrong, but since the average person doesn't care about the inside of a PC, I hope the "heat assisted" drives will have the means to stay cool in both new and older PCs without a lot of added effort.