As I just bought myself an EVGA card I can say one thing I noticed. Newegg was offering a 30 dollar mail in rebate, no mention of this on my reciept, but it requires you to send in the UPC as proof along with the reciept. This is normal for most mail in rebates. If you read the terms of the step up program, the original packaging for the card must be returned with the card. If the packaging is missing or damaged they'll reduce the value of the trade in card by 15%, which on a $570 card, comes out to be about 86 dollars. Hmm, $30 mail in rebate or $86 less on the step up, I think I'll skip this mail in rebate.