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Bye bye Creative Labs - I will miss you :(

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April 4, 2007 12:06:44 PM

Creative Labs are not long for this world.....

http://www.theinquirer.net/default.aspx?article=38714





Read between the lines - why will anyone buy a CL sound card when the same is offered on every gfx card on the market in 2 or so year’s time?
April 4, 2007 12:45:06 PM

ATis going down since AMD stole them.
April 4, 2007 1:54:28 PM

All hail the wannabe monopoly that crushes other industries?
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April 4, 2007 2:22:29 PM

Quote:
Read between the lines - why will anyone buy a CL sound card when the same is offered on every gfx card on the market in 2 or so year’s time?


I think that assessment is rather a leap of judgement. Modern Creative sound cards do serious professional quality processing on the fly amongst many other things so dumping all those features into the R600 is hardly going to be trivial.

You might as well get frightened because Creative as turned round and said that they are going to start shipping graphics capabilities in with their sound cards.

Besides, combined with GPU-on-die developments recently, this all sounds like system on a chip, which is hardly breaking news and not something which has been sounding the death knell for any company.
April 4, 2007 2:23:59 PM

Sound is different type of data then graphics in that it has to be sent in smaller chunks but more frequently then graphics. If data is sent together this might be at the cost of quality of either sound or video. One "advantage" is clear - both media will be DRM protected...EAX seems to be lacking from R600 too. On the other side ATI's solution looks better then NVidia's for the time being anyway.
April 4, 2007 2:33:36 PM

Creative has been doing sound cards and audio electronic for a while now. That's because graphics card have integrated sound chips in them it doesn't mean that it's the other company's demise. No. You want great quality sound, you go for a sound card. I'm sure Creative and other similar companies are stirring something as well and may have come up with some ultra high fidelity sound cards and audio reproduction hardware.

ATI's R600 may be launching their next generation graphics cards with onboard audio but more or less it's likely a marketing strategy against Nvidia. But could you really compare the quality of the onboards against soundcards? Maybe the R600 will have a good quality audio chip but as far as I know, sound cards still offers superior quality sound reproduction than onboards.
April 4, 2007 2:41:45 PM

They will have to come a long way before they can match the kind of quality that an X-fi card has.

I'd imagine that any on-board sound would be in the same class as the ones found on a motherboard. The sound is okay, little or no EAX support and more load on your CPU or God forbid in this case on your GPU.

I would be likely to ignore cards with on board sound as would many hardcore gamers here.

I do see a few places where it may be useful to have a setup like that but I doubt its a valid option for my gaming requirements.

My X-fi on Vista still kicks butt regardless of the shabby state of its driver.
April 4, 2007 2:43:05 PM

haha, say goodbye to the terms video card and sound card and say hello to the term media card
April 4, 2007 3:17:16 PM

.... onboard audio didn't manage to kill them.
April 4, 2007 3:20:08 PM

Quote:
The ATI sound implementation is not GPGPU code. It is dedicated silicon, probably brought on by the Vista DRM infection and MS twisting arms to force it on people.

This sounds like a no brainer, m$ required, as the 8800's were made before Vista?
Quote:
In any case, R600 will be compliant with the Vista requirements and can send sound directly over a HDCP/HDMI link. We are told this is a full HD sound setup, not a cheesy 2.1 channel thing.

Is this FUD?
April 4, 2007 4:04:37 PM

it seems that GPUs are trying to steal the 'Black-hole' nickname form the CPU. Now all what we need is a CPU with a future R700 (aka fusion) and u can run ur whole PC form your new GPPU (General Purpose processing unit)
April 4, 2007 4:09:38 PM

Quote:
Creative Labs are not long for this world.....

http://www.theinquirer.net/default.aspx?article=38714

Read between the lines - why will anyone buy a CL sound card when the same is offered on every gfx card on the market in 2 or so year’s time?



The only reason people buy Creative Labs soundcards is EAX (for games) or they have good quality speakers. If you don't have the hardware to play games in surround sound, don't have good (good meaning non-computer) speakers then onboard is good enough for you.

This affects nothing because EAX is the name of the game that CL's got props for.
April 4, 2007 4:34:17 PM

All I know for a fact is that I really hate the RIAA/MPAA.
April 4, 2007 4:45:36 PM

Quote:
All hail the wannabe monopoly that crushes other industries?


I don't see much bad thing in sound being added to GPU if it deliver on the quality front and free some of my CPU cycle for other more important things.

Think about, it could even give some good ideas to Asus with there still unannounce dedicated sound card. If it doesn't sell by itself, why not put it on there VPU line as a product plus-value. I'd glagly spend 30$ more to get a new and shiny sound card with my upcoming G80/R600 this summer. This sound card could even use some, say 16MB, of the VPU memory to store sound samples and avoid delay in sound playback that happen... altough not often in general.

What's the next step now? NVidia purchasing Creative Labs? :wink:

As long as this sound card doesn't lag EAX support up to 4.0 (5.0), there's nothing bad there.

Plus, between you and me, Creative as been lagging as of late in a few key aspect. First, drivers update were few and hard to get, not to speak about Vista support. There product refresh were also getting longer then before. Think about it, we've had SB Live 5.1 about 5+ years ago, followed by Audugy about 4 years ago, followed by Audugy2 (same but better circuit-board and 6.1 sound output added) about 2.5 years ago and finally X-Fi last years, with no update in sight.

Maybe that's a sign that it's about time that sound gets integrated somewhere elses then on a dedicated card.
April 4, 2007 4:52:39 PM

I hardly consider the X-Fi hardware to be "lagging" although I am rather annoyed at its lack of Linux support.
April 4, 2007 4:54:07 PM

Quote:
Creative Labs are not long for this world.....

http://www.theinquirer.net/default.aspx?article=38714

Read between the lines - why will anyone buy a CL sound card when the same is offered on every gfx card on the market in 2 or so year’s time?



The only reason people buy Creative Labs soundcards is EAX (for games) or they have good quality speakers. If you don't have the hardware to play games in surround sound, don't have good (good meaning non-computer) speakers then onboard is good enough for you.

This affects nothing because EAX is the name of the game that CL's got props for.

Sorry to say but good computer speaker excel at what there design for. Play games!!!! There sub is just too powerful for anything but movies watching and game playing. And that should be what it's used for anyway. I won't start my computer to listen to some music with high-pitch sound, I'll use my home theater instead. I might use my brother Z5500 speaker instead of my home theater speaker to listen to the latest James Bond Casino Royale tough.

I really don't want to look pissed at you, I'm not. I just want to point out that good computer speaker are much better than same price home theater set, and by far. Of course, if you use top of the shelf speaker at 15000$, there won't even be a fight. That's no reason to say that PC speaker are bad, there not for the good ones.
April 4, 2007 5:13:01 PM

Quote:
I hardly consider the X-Fi hardware to be "lagging" although I am rather annoyed at its lack of Linux support.


It's not. I wasn't clear enough I realize.

What I meant, is that Creative is taking so long to refresh it's sound card line that it looks like everybody is catching up right now.

I'm really curious to look at what Asus is gonna launch shortly when compare to X-Fi. What I meant is that creative doesn't look, by far, as advance on the competition as it was say 5 years ago. I remember seing a perceptible improvement in my sound output when I upgraded my previous PC Asus P4S533 on-board sound to SB Live 5.1.

Now, going from my previous PC Audigy2 (an upgrade from Live5.1, to get the Firewire exit in the first place, which was only 30$ more than a Firewire card) to my current PC Asus P5B Deluxe on-board didn't change my sound at all. I'd even say that it looks like the high-pitch sounds really sound better now, altough that my be my feeling because of Vista starting tone. And I've had plenty of chances to see the differences while transfering my apps from my old PC top my new one.

So for me, the only reason to ditch my on-board sound would be to free cpu cycle or better sound, especially latest EAX up to 5.0 from 2.0 right now. All the better if it's on my upcoming VPU :D  .
April 4, 2007 5:39:44 PM

Agreeing with StrangeStranger... the article originally referenced in this post was meant to be further proof of the RIAA/MPPA/And Others twisting the arms of technology companies to push DRM on the masses. HDMI/HDCP does not benefit the consumer in any way... and neither will this push into the realm of sound cards.

There wouldn't be such hostility towards DRM if it actually worked and didn't interfere with ANY legitimate/legal uses of intellectual property. Unfortunately that's not reality... try to use Rhapsody with your shiny, new iPod.
April 4, 2007 6:39:30 PM

Quote:
sorry, but WTF. this is for something completely different from what people use soundcards for. did you even thnk about that before you posted.

this is about DRM and for audio output by HDMI. it has nothing to do with sound from a pc or gaming.

most pointless post of the week contender i see unless i am mistaken about the point of this sound chip.

AND...
Quote:
Agreeing with StrangeStranger... the article originally referenced in this post was meant to be further proof of the RIAA/MPPA/And Others twisting the arms of technology companies to push DRM on the masses. HDMI/HDCP does not benefit the consumer in any way... and neither will this push into the realm of sound cards.

There wouldn't be such hostility towards DRM if it actually worked and didn't interfere with ANY legitimate/legal uses of intellectual property. Unfortunately that's not reality... try to use Rhapsody with your shiny, new iPod.


Thank you for pointing out what should have obvious to the OP. I like the concept of a gpu/audio especially given ATI's track record with multimedia devices but this idea as a means to enable HDCP compliance kills me.

I'm gonna wait this one out for two reasons, 1) it's from the Inquirer, and 2) the R600's haven't been released yet.

Hurry up and wait!
April 4, 2007 6:47:25 PM

I like it when people quote me!
!