I paid 182 (including Tax), which beat the newegg price by a little.
I chose this board because of several reasons.
- Previously I had good experience with ASUS boards in the past.
- I wanted to have more options, even though I am not using all the features now, I wanted to be able to be able to add more drives/add another video card etc.
- There were some pretty good reviews and also the OC capabilities seem to be complete
- The price was just too juicy to pass
Here is an earlier post asking a similar quistion.