What do I think?...I think these are some pretty sweet arse boards. DFI has always been in the middle ground for me. I don't think it's a brand that really wants to compete but a brand that wants to offer something to it's customers. They always make good performers, not great but good.
I think the 680i is a really good move for them because it shows that they aren't giving up, however the p965 board seems to be coming out a little late in the game. At the same time though I always think about the main stream people, like our moms and non-geek friends. For them they won't be buying the newest hottest stuff, and the 7600GT or 1650xt are still just great. So in the end I think DFI is really on the ball with what people want.