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Getting the masses to buy HDTV

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Anonymous
December 5, 2004 3:13:44 PM

Archived from groups: alt.tv.tech.hdtv (More info?)

Sorry if this has been link has been posted before. This
article is pretty interesting. Apparently consumers are aware
that HDTV give a superior picture and are interested in it,
but not enough to buy.

http://biz.yahoo.com/prnews/041119/to190_1.html
Consumers Flirting With HDTV, But Keeping A Safe Distance,
Ipsos-Insight Study Reveals

Consumers are showing a reasonable knowledge of and interest in
HDTV, but it is still seen by many as beyond their means, according
to a recent study conducted by global survey research firm,
Ipsos-Insight.

"Awareness of HDTV and understanding of the related technology,
products, and services is on the rise," said Lynne Bartos, a
leader in the company's Cable, Media & Entertainment research
practice. The Ipsos-Insight study found that 89% of Americans are
aware of HDTV, up from 74% in 2002. Most of those who are aware of
HDTV recall seeing an ad for HDTV in the past month (88%, up from
79% two years ago), while the percentage of consumers who have
never heard of HDTV has dropped from 26% to 11%.

"Advertising and marketing by industry players is getting noticed,
helped in part by word of mouth and sporting events, especially the
recent Athens Summer Olympic Games which were presented in high
definition," said Bartos. "But HDTVs are not yet in the consideration
set of mainstream America. Nearly three-in-four say that HDTV is
much too expensive for them to consider purchasing right now (72%,
down from 76% two years ago). Other research we've conducted shows
that HDTV purchase intent is flat, with 13% of Americans 'very' or
'somewhat' likely to buy HDTV in the near term, vs. 15% last year."

Among those who are familiar with HDTV (45%), most understand that
HDTV can deliver a superior quality picture (94% "agree"), that
HDTV comes with digital quality surround sound (87%), and that they
get to watch content on a full widescreen picture (92%). Seventy
percent of those who said they are familiar with HDTV also said
they think they'd need a special set-top or converter box, up from
60% two years ago. Sixty percent believe that HDTV signals are
widely available, up from 48%.

Cygnus
The Bringer of Balance

More about : masses buy hdtv

December 5, 2004 7:26:21 PM

Archived from groups: alt.tv.tech.hdtv (More info?)

"CygnusX-1" <_cygnusx-1_@excite.com> wrote in message
news:c7d6db20.0412051213.3e2179d7@posting.google.com...
> Sorry if this has been link has been posted before. This
> article is pretty interesting. Apparently consumers are aware
> that HDTV give a superior picture and are interested in it,
> but not enough to buy.
>
> http://biz.yahoo.com/prnews/041119/to190_1.html
> Consumers Flirting With HDTV, But Keeping A Safe Distance,
> Ipsos-Insight Study Reveals
>
> Consumers are showing a reasonable knowledge of and interest in
> HDTV, but it is still seen by many as beyond their means, according
> to a recent study conducted by global survey research firm,
> Ipsos-Insight.
>
> "Awareness of HDTV and understanding of the related technology,
> products, and services is on the rise," said Lynne Bartos, a
> leader in the company's Cable, Media & Entertainment research
> practice. The Ipsos-Insight study found that 89% of Americans are
> aware of HDTV, up from 74% in 2002. Most of those who are aware of
> HDTV recall seeing an ad for HDTV in the past month (88%, up from
> 79% two years ago), while the percentage of consumers who have
> never heard of HDTV has dropped from 26% to 11%.
>
> "Advertising and marketing by industry players is getting noticed,
> helped in part by word of mouth and sporting events, especially the
> recent Athens Summer Olympic Games which were presented in high
> definition," said Bartos. "But HDTVs are not yet in the consideration
> set of mainstream America. Nearly three-in-four say that HDTV is
> much too expensive for them to consider purchasing right now (72%,
> down from 76% two years ago). Other research we've conducted shows
> that HDTV purchase intent is flat, with 13% of Americans 'very' or
> 'somewhat' likely to buy HDTV in the near term, vs. 15% last year."
>
> Among those who are familiar with HDTV (45%), most understand that
> HDTV can deliver a superior quality picture (94% "agree"), that
> HDTV comes with digital quality surround sound (87%), and that they
> get to watch content on a full widescreen picture (92%). Seventy
> percent of those who said they are familiar with HDTV also said
> they think they'd need a special set-top or converter box, up from
> 60% two years ago. Sixty percent believe that HDTV signals are
> widely available, up from 48%.
>
> Cygnus
> The Bringer of Balance

Its getting better, but still many grandmothers are walking out of stores
empty handed after going to a store to purchase a new TV. (Read that in
another recent article.) They are simply just overloaded, bombarded, and so
confused that they just say "Forget it". I can't say I blame them either.
Even for the potential new HD customer that has a technical background, but
little HD knowledge, they need to be armed with a fair bit of internet
research before making a decision.

How do you make it simple for grandma?
Anonymous
December 5, 2004 9:59:43 PM

Archived from groups: alt.tv.tech.hdtv (More info?)

Eric wrote:

> How do you make it simple for grandma?
>

If the FCC had mandated cable ready, CAM ready and 8-VSB tuner on all HD
capable devices from day one grandma wouldn't have to know any more
about HDTV than they know about NTSC. The FCC abdicated their
responsibility.

Matthew

--
Thermodynamics and/or Golf for dummies: There is a game
You can't win
You can't break even
You can't get out of the game
Related resources
December 5, 2004 10:20:41 PM

Archived from groups: alt.tv.tech.hdtv (More info?)

How would that help in areas where cable has no HDTV And it takes a big ant.
to few if any HDTV off air
"Matthew L. Martin" <nothere@notnow.never> wrote in message
news:10r787gdo1ect79@corp.supernews.com...
> Eric wrote:
>
>> How do you make it simple for grandma?
>>
>
> If the FCC had mandated cable ready, CAM ready and 8-VSB tuner on all HD
> capable devices from day one grandma wouldn't have to know any more about
> HDTV than they know about NTSC. The FCC abdicated their responsibility.
>
> Matthew
>
> --
> Thermodynamics and/or Golf for dummies: There is a game
> You can't win
> You can't break even
> You can't get out of the game
Anonymous
December 5, 2004 11:02:45 PM

Archived from groups: alt.tv.tech.hdtv (More info?)

Jim wrote:


> "Matthew L. Martin" <nothere@notnow.never> wrote in message
> news:10r787gdo1ect79@corp.supernews.com...
>
>>Eric wrote:
>>
>>
>>>How do you make it simple for grandma?
>>>
>>
>>If the FCC had mandated cable ready, CAM ready and 8-VSB tuner on all HD
>>capable devices from day one grandma wouldn't have to know any more about
>>HDTV than they know about NTSC. The FCC abdicated their responsibility.
>>

Top posting corrected

> How would that help in areas where cable has no HDTV And it takes a
big ant.
> to few if any HDTV off air

Want to try again? I really don't know what question, if any, you are
asking.

Matthew

--
Thermodynamics and/or Golf for dummies: There is a game
You can't win
You can't break even
You can't get out of the game
Anonymous
December 6, 2004 12:14:25 AM

Archived from groups: alt.tv.tech.hdtv (More info?)

what a delightfully funny post. do mine next ;) 



On Sun, 05 Dec 2004 20:02:45 -0500, "Matthew L. Martin"
<nothere@notnow.never> wrote:

>Jim wrote:
>
>
>> "Matthew L. Martin" <nothere@notnow.never> wrote in message
>> news:10r787gdo1ect79@corp.supernews.com...
>>
>>>Eric wrote:
>>>
>>>
>>>>How do you make it simple for grandma?
>>>>
>>>
>>>If the FCC had mandated cable ready, CAM ready and 8-VSB tuner on all HD
>>>capable devices from day one grandma wouldn't have to know any more about
>>>HDTV than they know about NTSC. The FCC abdicated their responsibility.
>>>
>
>Top posting corrected
>
> > How would that help in areas where cable has no HDTV And it takes a
>big ant.
> > to few if any HDTV off air
>
>Want to try again? I really don't know what question, if any, you are
>asking.
>
>Matthew
Anonymous
December 6, 2004 12:23:26 AM

Archived from groups: alt.tv.tech.hdtv (More info?)

Keep in mind WHO is buying HDTV sets -- those who are a little more
affluent, with some discretionary spending power. That is also an excellent
target demographic for many corporate advertisers. Therefore, I would
expect that there would be some pressure in the marketplace pushing for more
HD programming, even if the absolute numbers of HDTV sets being sold lag
behind what we hope they would be.

Seems to me that sports --especially football -- would be a big factor in
getting people (men, mostly) who can't really afford one to splurge on an
HDTV set, because football is SO much improved in HD. No coincidence, I
imagine, that so many, maybe most, of the pro football games are already
shown in HD.

mack
austin


"CygnusX-1" <_cygnusx-1_@excite.com> wrote in message
news:c7d6db20.0412051213.3e2179d7@posting.google.com...
> Sorry if this has been link has been posted before. This
> article is pretty interesting. Apparently consumers are aware
> that HDTV give a superior picture and are interested in it,
> but not enough to buy.
>
> http://biz.yahoo.com/prnews/041119/to190_1.html
> Consumers Flirting With HDTV, But Keeping A Safe Distance,
> Ipsos-Insight Study Reveals
>
> Consumers are showing a reasonable knowledge of and interest in
> HDTV, but it is still seen by many as beyond their means, according
> to a recent study conducted by global survey research firm,
> Ipsos-Insight.
>
> "Awareness of HDTV and understanding of the related technology,
> products, and services is on the rise," said Lynne Bartos, a
> leader in the company's Cable, Media & Entertainment research
> practice. The Ipsos-Insight study found that 89% of Americans are
> aware of HDTV, up from 74% in 2002. Most of those who are aware of
> HDTV recall seeing an ad for HDTV in the past month (88%, up from
> 79% two years ago), while the percentage of consumers who have
> never heard of HDTV has dropped from 26% to 11%.
>
> "Advertising and marketing by industry players is getting noticed,
> helped in part by word of mouth and sporting events, especially the
> recent Athens Summer Olympic Games which were presented in high
> definition," said Bartos. "But HDTVs are not yet in the consideration
> set of mainstream America. Nearly three-in-four say that HDTV is
> much too expensive for them to consider purchasing right now (72%,
> down from 76% two years ago). Other research we've conducted shows
> that HDTV purchase intent is flat, with 13% of Americans 'very' or
> 'somewhat' likely to buy HDTV in the near term, vs. 15% last year."
>
> Among those who are familiar with HDTV (45%), most understand that
> HDTV can deliver a superior quality picture (94% "agree"), that
> HDTV comes with digital quality surround sound (87%), and that they
> get to watch content on a full widescreen picture (92%). Seventy
> percent of those who said they are familiar with HDTV also said
> they think they'd need a special set-top or converter box, up from
> 60% two years ago. Sixty percent believe that HDTV signals are
> widely available, up from 48%.
>
> Cygnus
> The Bringer of Balance
!