That is what is being listed in the startup. If I delete it, it returns when I reboot. If I disable it, it re-enables itself when I reboot. Don't know what they did but I really don't like it running as a "service". I asked on the Google Chrome forums about 1-2 weeks ago with no answer at all so I'm pretty much sure everyone there is clueless or the community sucks.
Anyways, what do?
More aboutinstance chrome stays active
Found out the solution, Google Cloud Print was enabled which makes Chrome behave this way. Turning it off solved this problem.