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Intel thinks AMD is meat

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Interesting little piece in TGDaily.

It references, without actually quoting, an internal document circulating at Intel. The document supposedly says that AMD is boned and now it's time for Intel to face its true challengers:

Quote :

Intel has many competitors, at least 20 that have been mentioned officially within the company strategy. And our sources have told us that the internal memo circulating today sheds light on that very fact explicitly. We're told Intel's true focus isn't on little AMD. They were a blip gone by. And, according to sources, Intel's focus needs now to be on the real threats to their core operations: Samsung and IBM.



http://www.tgdaily.com/content/view/32885/118/

I have my own thoughts about this, but would be interested in hearing what other people think. Personally, I think Intel would be very stupid to believe that AMD isn't still a very dangerous competitor in the x86 space, and that company strategy needs to stay focused in that direction.

Proverbs 16:18: "Pride goes before destruction, a haughty spirit before a fall."

Message quoted 2 times
Message edited by easyg on 07-13-2007 at 11:02:48 AM
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easyg wrote :

Proverbs 16:18: "Pride goes before destruction, a haughty spirit before a fall."

LOL :lol: :lol: :lol: just like AMD last year...anyway I think AMD are pretty boned with their current strategy for now....I mean barcelona is looking to lose the lead back to intel when penryn comes out also it looks like they'll (AMD) be out outsourcing their 45nm cpu's to TSMC(which is a postive imo for now), but how are IBM and samsung threating Intel?

Reply to shargrath

TGDaily is wrong, or deliberately trying to stir crap up.

 

I read the memo, and it says "Yes, AMD. We all know about that one, and they aren't going away. It's been analyzed to death. Let's talk about others."

Message quoted 1 times
Message edited by archibael on 07-13-2007 at 11:32:25 PM
Reply to archibael

archibael wrote :

TGDaily is wrong, or deliberately trying to stir crap up.

I read the memo, and it says "Yes, AMD. We all know about that one, and they aren't going away. It's been analyzed to death. Let's talk about others."



Yup.

In a non-quote for quote way, that's exactly how the beginning of that "memo" (more like article) starts.

Nothing about dismissing AMD, more like, "Okay, AMD is there and not leaving, but they aren't the only ones we need to watch".

That's about it.

Reply to NMDante

I really doubt Intel would make same mistake twice, they wont disregard AMD and will keep an eye on it. Just Intel has way more serious competitors atm and ignore them would be even more foolish. One word sums it all up: prioritizing.

Reply to Harrisson

easyg wrote :

Interesting little piece in TGDaily.

It references, without actually quoting, an internal document circulating at Intel. The document supposedly says that AMD is boned and now it's time for Intel to face its true challengers:

Quote :

Intel has many competitors, at least 20 that have been mentioned officially within the company strategy. And our sources have told us that the internal memo circulating today sheds light on that very fact explicitly. We're told Intel's true focus isn't on little AMD. They were a blip gone by. And, according to sources, Intel's focus needs now to be on the real threats to their core operations: Samsung and IBM.



http://www.tgdaily.com/content/view/32885/118/

I have my own thoughts about this, but would be interested in hearing what other people think. Personally, I think Intel would be very stupid to believe that AMD isn't still a very dangerous competitor in the x86 space, and that company strategy needs to stay focused in that direction.

Proverbs 16:18: "Pride goes before destruction, a haughty spirit before a fall."



hahahahaahahaha that is funny :pt1cable: :lol:

Reply to boner

Intel's Penryn is placed on the 45nm process. Barcelona is on the 65nm process. This means it will cost AMD less money to produce it then Intel will their Penryn.

This means that in the market place, the Barcelona will most likely sell more because it will be less expensive. More sales for AMD while Intel loses more market share.

2004
http://www.xbitlabs.com/news/other [...] 50508.html

2005
http://news.com.com/AMD+surpasses+ [...] 2100-1006_ 3-5939522.html

Who ever sells the most chips wins the war. AMD's tactic is one that undermines Intel.

Reply to enigma067

http://www.bennadel.com/resources/uploads/girl_who_could_kick_my_ass.jpg
Intel's imagination of AMD+ATI=DAAMIT when you say "Meat" to them.

Message quoted 1 times
Message edited by YO_KID37 on 07-23-2007 at 04:05:46 AM
Reply to YO_KID37

enigma067 wrote :

Intel's Penryn is placed on the 45nm process. Barcelona is on the 65nm process. This means it will cost AMD less money to produce it then Intel will their Penryn.

This means that in the market place, the Barcelona will most likely sell more because it will be less expensive. More sales for AMD while Intel loses more market share.

2004
http://www.xbitlabs.com/news/other [...] 50508.html

2005
http://news.com.com/AMD+surpasses+ [...] 2100-1006_ 3-5939522.html

Who ever sells the most chips wins the war. AMD's tactic is one that undermines Intel.



What? :pfff:

45nm means more die per wafer. More die per wafer means more CPUs. Also, 45nm means it will cost less to make the same amount of die vs. 65nm.

So, please, explain how you came up with this theory that a 65nm will be more cost effective than a 45nm one. And what the heck does articles dated 3 and 2 years ago have to do with anything?

If AMD believes that it will be fine and dandy with it's 65nm products, then why is it still trying to develop and move to a 45nm process?

Stop the BS, cause that's all that you wrote.

Message quoted 1 times
Message edited by NMDante on 07-23-2007 at 04:08:09 AM
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Reply to NMDante

YO_KID37 wrote :

http://www.bennadel.com/resources/ [...] my_ass.jpg
Intel's imagination of AMD+ATI=DAAMIT when you say "Meat" to them.



Scary.

Reply to easyg

AMD will be just fine stop worrying, I don't worry about Intel at all. AMD will make it back to the top after Samsung buys em and cleans the floor with Intel, lol.

Message quoted 3 times
Message edited by Soldier37 on 07-23-2007 at 05:43:48 AM
------------------------------ Phen 2 955 @ 4 GHZ MSI 790FX AM3 Gskill 8Gb DDR3 1333 ATI 5870 1 Gb 2 x Velociraptors 600Gb Gateway 24" 1920 x 1200 DVI 32 GB Iphone 3GS and Blu Ray...life is good!
Reply to Soldier37

shargrath wrote :

LOL :lol: :lol: :lol: just like AMD last year...anyway I think AMD are pretty boned with their current strategy for now....I mean barcelona is looking to lose the lead back to intel when penryn comes out also it looks like they'll (AMD) be out outsourcing their 45nm cpu's to TSMC(which is a postive imo for now), but how are IBM and samsung threating Intel?

 

IBM has PowerPC, and more specifically, the Cell Processor. They could definately compete in the desktop market one of these days if they decided to do so - they have the technology, engineers, etc. and would certainly be a formidable competitor. They completely control the console market right now - the PS3, Xbox 360 and Wii all have PowerPC processors - 360's "Xenon" processor, PS3's "Cell" processor, and Wii's "Broadway" processor.

 

Samsung is a BEAST of a company. They make everything practically - from hard drives to HDTV's to cell phones, etc. They have enough money and expertise that if they started really getting into processors, they'd easily end up on the same level as Intel.

Message quoted 1 times
Message edited by ben72227 on 07-23-2007 at 07:26:10 AM
Reply to ben72227

Enigma made me laugh.

Next, he'll say that since Barcy has native quad that means that they can only sell full die and can't blow out a core or two like Intel can with their strategy...therefore, they'll sell more chips and have higher yields!

Weee!

------------------------------ What goes in this box?
Reply to wolverinero79

The Cell isnt an x86 CPU so it could never sell Windows. However, we already know it can run Linux, if IBm decided to sell consumer level workstation gear, it could make inroads into server processing space.

Isnt IBM a bigger company than Intel anyway?

I dont think Intel is completely disregarding AMD, they are just saying they think they have their bases covered for now, but obviously they know it would be foolish to not watch AMD.

Reply to Ancalagon_uk

Soldier37 wrote :

AMD will be just fine stop worrying, I don't worry about Intel at all. AMD will make it back to the top after Samsung buys em and cleans the floor with Intel, lol.


With what processors?
If AMD is not bought by a company already making CPUs, the hypothetical AMD division will not be able to make any CPUs at all since x86 is ONLY licensed to AMD and noone else. So once AMD dies, Intel is the only x86 on this planet.

Reply to Ycon

Ancalagon_uk wrote :

The Cell isnt an x86 CPU so it could never sell Windows. However, we already know it can run Linux, if IBm decided to sell consumer level workstation gear, it could make inroads into server processing space.

Isnt IBM a bigger company than Intel anyway?

I dont think Intel is completely disregarding AMD, they are just saying they think they have their bases covered for now, but obviously they know it would be foolish to not watch AMD.



By comparing each other Financial statements (freely available on their websites) IBM appears to twice as big as Intel. Total Assets for IBM are $103 million whilst Intel has Assets totalling $48 million. But I doubt IBM are going into the x86 market any time soon, IBM have just come out of there recovery stage, and given how many years they have spent in duldrums I don't think they want to risk rocking the boat (in their case an oil tanker is more apat) just yet.

Reply to JeanLuc

Soldier37 wrote :

AMD will make it back to the top after Samsung buys em and cleans the floor with Intel, lol.



Oh, snap! Care to elaborate?

Reply to bixplus

nah what he meant was.... well... a highly speculative, coupled with absolutely groundless statement article from our favorite spinner, who reported Barcelona B1 stepping to go beyond 2.5Ghz, The Inquirer.

http://theinquirer.net/default.aspx?article=41142

Its funny how people actually took that article with seriousness....

Reply to yomamafor1

Soldier37 wrote :

AMD will be just fine stop worrying, I don't worry about Intel at all. AMD will make it back to the top after Samsung buys em and cleans the floor with Intel, lol.



Yea, the almighty SAMSUNG, will be AMD's saviour. Haha. Hilarious... :lol:

Reply to liverpoolfc

NMDante wrote :

What? :pfff:

 

45nm means more die per wafer. More die per wafer means more CPUs. Also, 45nm means it will cost less to make the same amount of die vs. 65nm.

 

So, please, explain how you came up with this theory that a 65nm will be more cost effective than a 45nm one. And what the heck does articles dated 3 and 2 years ago have to do with anything?

 

If AMD believes that it will be fine and dandy with it's 65nm products, then why is it still trying to develop and move to a 45nm process?

 

Stop the BS, cause that's all that you wrote.


What you said is mostly correct but 45nm is a new processing technology. 45nm requires more refined silicon and chemicals needed than 65nm. The cost per wafer at 45nm will thus be higher than the cost per wafer at 65nm. It may take a few months before these prices lowers near the costs of the 65nm and allowing greater number of CPU's produced at 45nm to be cheaper.

Message quoted 2 times
Message edited by elbert on 07-23-2007 at 10:35:39 PM
Reply to elbert

Ycon wrote :

With what processors?
If AMD is not bought by a company already making CPUs, the hypothetical AMD division will not be able to make any CPUs at all since x86 is ONLY licensed to AMD and noone else. So once AMD dies, Intel is the only x86 on this planet.



The x86 'patent' has probably expired by now, not to mention even if it was still valid, there's no way Intel could be the 'only x86' processor maker without violating some sort of anti-trust law like the Sherman Antitrust Act in the United States.

The Justice Department cracks down hard especially on technology companies that behave in an anti-competitive manner - such as trying to form monopolies, price fixing, etc. A few years ago there was a huge scandal regarding RAM manufacturers:
http://en.wikipedia.org/wiki/Dram_price_fixing

Reply to ben72227

Problem is where the companies match isnt just the only thing they do, and they have different competitors in different areas. AMD compete with Intel in just prossessors.

------------------------------ Na na na na na na na na HATMAN!
Reply to Hatman

yomamafor1 wrote :

nah what he meant was.... well... a highly speculative, coupled with absolutely groundless statement article from our favorite spinner, who reported Barcelona B1 stepping to go beyond 2.5Ghz, The Inquirer.

http://theinquirer.net/default.aspx?article=41142

Its funny how people actually took that article with seriousness....



My bad...the humor went right over my head. ;)

Reply to bixplus

ben72227 wrote :

The x86 'patent' has probably expired by now, not to mention even if it was still valid, there's no way Intel could be the 'only x86' processor maker without violating some sort of anti-trust law like the Sherman Antitrust Act in the United States.

The Justice Department cracks down hard especially on technology companies that behave in an anti-competitive manner - such as trying to form monopolies, price fixing, etc. A few years ago there was a huge scandal regarding RAM manufacturers:
http://en.wikipedia.org/wiki/Dram_price_fixing



The x86 is not a single patent, but a series of patent that become a "license". If AMD is bought out by Samsung, unless Samsung developed its own x86 instruction set, Samsung cannot manufacture any x86, based on the agreement.

The justice department "may" crack down on Intel's monopoly in the case where AMD is out of the game, but its not Intel's fault that AMD is uncompetitive. What is likely to happen is that Intel may make another agreement with Samsung, but at a price.

Reply to yomamafor1

Hatman wrote :

Problem is where the companies match isnt just the only thing they do, and they have different competitors in different areas. AMD compete with Intel in just prossessors.


True, but processor business makes up the majority of AMD's revenue. It is basically AMD's lifeline at the moment.

Reply to yomamafor1

elbert wrote :

What you said is mostly correct but 45nm is a new processing technology. 45nm requires more refined silicon and chemicals needed than 65nm. The cost per wafer at 45nm will thus be higher than the cost per wafer at 65nm. It may take a few months before these prices lowers near the costs of the 65nm and allowing greater number of CPU's produced at 45nm to be cheaper.



However, your assertion that 45nm is more expensive than 65nm do not hold. There will be a period before a manufacturing process reaches a satisfactory yield. Before that, a FAB would not mass produce these processors, as it would be less cost-effective. Mass production will only occur if the satisfactory yield is achieved, and at that moment, the unit cost of 45nm processors will be a lot cheaper than 65nm.

That period is already passed for Intel. I believe 45nm processors at the moment cost about the same as their 65nm counterparts, and only getting cheaper. I do not have the knowledge on how many more processors can a wafer produce on 45nm than 65nm, but it would definitely be advantageous if every chip making companies are switching to 45nm.

NMDante, can you please shed some light on this matter? :bounce:

Reply to yomamafor1

ben72227 wrote :

IBM has PowerPC, and more specifically, the Cell Processor. They could definately compete in the desktop market one of these days if they decided to do so - they have the technology, engineers, etc. and would certainly be a formidable competitor. They completely control the console market right now - the PS3, Xbox 360 and Wii all have PowerPC processors - 360's "Xenon" processor, PS3's "Cell" processor, and Wii's "Broadway" processor.

Samsung is a BEAST of a company. They make everything practically - from hard drives to HDTV's to cell phones, etc. They have enough money and expertise that if they started really getting into processors, they'd easily end up on the same level as Intel.


I don't think IBM/Cell is any threat to the C2D in PCs. There just needs to be some work for specialized processors (like for consoles, phones, etc)
How I will like to see Intel wipe the floor with Samsung. At least throw knockout punches with better silicon.
Yes, Samsung is a bigger fish to fry. I guess so is Toshiba and Sony.
What is key silicon Samsung makes anyway?

Reply to enewmen

elbert wrote :

What you said is mostly correct but 45nm is a new processing technology. 45nm requires more refined silicon and chemicals needed than 65nm. The cost per wafer at 45nm will thus be higher than the cost per wafer at 65nm. It may take a few months before these prices lowers near the costs of the 65nm and allowing greater number of CPU's produced at 45nm to be cheaper.



I am not sure what you mean by "more refined silicon" or what extra chemicals will be needed over 65nm. If you are talking about SOI and immersion lithography, then those prices will not affect Intel's 45nm offerings, since they are not using SOI nor are they using immersion lithography (for this generation of 45nm). The costs per wafer will then cost less at 45nm than at 65nm, but not immediately, but sooner than the conversion from 130nm to 90nm, which had to figure in the initial retooling from 200mm to 300mm wafers.

ben72227 wrote :

The x86 'patent' has probably expired by now, not to mention even if it was still valid, there's no way Intel could be the 'only x86' processor maker without violating some sort of anti-trust law like the Sherman Antitrust Act in the United States.

The Justice Department cracks down hard especially on technology companies that behave in an anti-competitive manner - such as trying to form monopolies, price fixing, etc. A few years ago there was a huge scandal regarding RAM manufacturers:
http://en.wikipedia.org/wiki/Dram_price_fixing



This is not a patent, but a cross licensing agreement between AMD and Intel. If AMD is bought out or files for bankruptcy they will lose the license, as per the contract. They cannot transfer the license to another company (again, as per contract), and if another company wants a license, they will have to negotiate a new licensing agreement with Intel, to make an x86 based CPU. They can make another type, like the CELL, but unless the company can create an OS that will work with it, and create a software library that will run on this new OS, it might never make it off the ground.

Check this link: FindLaw Intel/AMD Cross License agreement.
Section 6, part 6.2. It states all the termination of license stuff.

yomamafor1 wrote :

However, your assertion that 45nm is more expensive than 65nm do not hold. There will be a period before a manufacturing process reaches a satisfactory yield. Before that, a FAB would not mass produce these processors, as it would be less cost-effective. Mass production will only occur if the satisfactory yield is achieved, and at that moment, the unit cost of 45nm processors will be a lot cheaper than 65nm.

That period is already passed for Intel. I believe 45nm processors at the moment cost about the same as their 65nm counterparts, and only getting cheaper. I do not have the knowledge on how many more processors can a wafer produce on 45nm than 65nm, but it would definitely be advantageous if every chip making companies are switching to 45nm.

NMDante, can you please shed some light on this matter? :bounce:



I cannot shed much light on the matter, as I am just a lowly fab grunt, but I do know that the costs of having more die on a wafer is significant enough for both companies to continually push to smaller processes. The initial costs of R&D, retooling, and fine tuning the process for better yields will add on to the initial 45nm product costs, but the same could be said about 65nm, and look how low the prices got after a few years (the first 65nm CPU was the 955EE, released late 2005).

And you are correct, Intel has passed the "qualifying" stage of 45nm with Penryn, yet I do believe that Penryn based CPUs will be a bit higher than 65nm based Core CPUs (I'm guessing around $50-100). But as more fabs are retooled for 45nm, and more and more of the production becomes 45nm, the costs will start falling (like it is now).

I wish I could tell you the typical die yields between 45nm and 65nm. Or what the cost reduction was going from 90nm to 65nm, or even from 200mm to 300mm wafers, but I really don't have that information.

:)

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Reply to NMDante
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