I have had experience with the ASUS, Lite-On, Sony/NEC, LG, and Samsung drivers. They are all good. I have not had a problem with either. In my opinion, the ASUS drives seem to be quieter when watching movies and such, but the others I have had in builds recently are similar.
In short, in my humble opinion, go for the one with the best price/shipping. Keep in mind that "OEM", "Bulk", or "Plain" drives do not come with any cables, manuals, and most of the time, no software.