If you factor in how much the coolers are that out perform such a device you'll find that it's not all that bad. In fact if you're going for a certain look(red,blue,green,dark) it'll probably suit your needs just find. However don't expect to be pushing your OC as far as you could with a 9700, a Tuniq Tower, AC7 pro, water cooling or TEC of some sort. I will also say that it's much better than the stock cooler and even the ones listed before because it cools alot more than JUST the CPU, PWM, RAM, NB, and in some cases the GPU too.