That's a bit over the top, and contains quite a bit of hyperbole. I agree with the more reasonable version of this post, but as you worded it, you appear to be highly biased.
For the OP, since you're not planning to overclock, intel will be the better choice for all around performance and longevity. However, I'm getting the idea from your first post that the 3570k machine you're considering is saddled with HD graphics. I realize you say you won't be doing very much gaming, but keep in mind that even HD 4000 graphics (intel's best integrated solution) is horrible for gaming. Unless the titles you want to run are 6 years old or otherwise have extremely low requirements, you'll need a discrete card if you want to game with that machine.
There are still instances where AMD is a better idea. If you live near a microcenter, the 965 black is avail. with mobo combo deals for extremely cheap. They don't currently offer any with the i3. Also, in multiplayer (such as BF3) that makes use of four cores, the 965 black will perform better than the i3.
Again, the 3570k will outperform either of them, but only when paired with a very powerful video solution. In the vast majority of cases, the video card will run out of juice before any of the above processors.