Ok first off based on your system specs and your desire for dual cards i would suggest something in the 600-650[35+ amps on the 12 volt rails is plenty](this is giving you lots of overhead and trying to put you in the sweet spot for max efficiency[Saves you power
]) range.
As said above, yes Rosewill is not highly looked at due to some rather low quality parts used in some units. I can not comment on that psu, but i know for a fact your current system is still under 400 watts(more like 300-350 at the plug).
This said the PSU is defective or the board may have a defect. How do you feel about hot wiring a psu? on the main atx plug there is a GREEN wire with a black wire right next to it. If you connect those with a wire or paper clip the psu will start with no load(some psu's do not like to run with no load, if you have a few fans plug them in
).
DO NOT DO THIS WITH THE POWER ON!!! do it with the power unplugged and the switch off. then plug it in and flick the rear switch to on, it it trips it then the psu is toast, tell them you want some kind of refund, 2 bad psu's is a bad track record.
Good psu's IMO
PC Power & Cooling(I do not own them, but they are made to take a beating)
Seasonic(they are generally good and make all the following on this line, even some PCP&C are made my seasonic i think...some on correct me if this is wrong)/Antec NEO HE(some asus boards do not like this model)|TP Trio|TP Quad/Corsair HX series, ect
FSP(Fortron)/Sparkle/OCZ GameXtreme
@ nhobo - Good point, but it its a 10amp i would still take the psu back, Since the system should not be taking much over 400(450 is about the most i could see with a low efficiency power supply)
One more thought. What ever you get, if possible, get a 80+ certified psu as this will save you power and generate less heat.