IT'S THE FREE ONE I ALSO TRIED MBAM, TRIED CCLEANER, ADVANCED SYSTEM CARE 4 NOTHING SEEMS TO WORK.
It's the free one. I also tried MBAM, CCleaner, Advanced System Care and nothing seems to work.
Just by the Name "adware.my" it may be adware; something that is not considered malware/virus, which the scanners don't detect.
and if the registry key keeps coming back, well, If that is the case, I would do a disk cleanup and /or empty your internet cache to get rid of all temp content.