So 2008 is starting off with a big multi-GPU race between red and green. Word…I am all for better performing video cards but I am a little disappointed and here is why.
First, I fail to recognize this back peddling strategy of slapping GPU die shrinks into old cards as innovative technology. Granted, it IS yielding better performance…this version 2.0, new and improved sort of thing seems more and more like a marketing gimmick than a new technology. These are like pseudo-advances in technology. A little new, a little old. If they significantly upped the clocks and shaders AND had a die shrink…now that is something worth calling a new generation or advanced GPU technology…but that isn’t the case.
Second, the main point I am getting to is the multi-GPU solution. I get the feeling that multi-core GPU advances are being impeded and could be up and running by now if these companies weren’t making marketing pit stop at the multi-GPU idea. (well, in the R&D labs they are probably up and running) Granted, yet again, they do yield performance gains…I am just not impressed with this “new and improved” marketing strategy. You thought 1 GPU was sweet…now 2!! Ok, cool, so why not make all graphic cards with two GPUs now? They revert back to selling single GPU cards…then the next “breakthrough” is a dual GPU version. Is that impressive? Honestly, I don’t see it. I know that they want to market low and mid range cards too but “low” and “mid” are all relative terms to what is on the shelf at the moment.
It all reminds me of the Mach razors…now…3 blades!!! WOW. New and improved…4 blades for closer smoother shaves… HOLY HECK BATMAN. You thought 4 blades was amazing…now 5!! Ah…ok I see where this is headed. On a business standpoint…I see why they are doing this but is this really the best technology they have to offer or are they holding out just to increase profits? Do you feel nVIDIA and ATI are in a marketing race and not a technology race? Don’t get me wrong, I do enjoy the performance gains with each version 2.0 that comes along but I hesitate to buy into the technology because it seems like a trail a bread crumbs being thrown out to us that is leading to something great that is already in existence.
First, I fail to recognize this back peddling strategy of slapping GPU die shrinks into old cards as innovative technology. Granted, it IS yielding better performance…this version 2.0, new and improved sort of thing seems more and more like a marketing gimmick than a new technology. These are like pseudo-advances in technology. A little new, a little old. If they significantly upped the clocks and shaders AND had a die shrink…now that is something worth calling a new generation or advanced GPU technology…but that isn’t the case.
Second, the main point I am getting to is the multi-GPU solution. I get the feeling that multi-core GPU advances are being impeded and could be up and running by now if these companies weren’t making marketing pit stop at the multi-GPU idea. (well, in the R&D labs they are probably up and running) Granted, yet again, they do yield performance gains…I am just not impressed with this “new and improved” marketing strategy. You thought 1 GPU was sweet…now 2!! Ok, cool, so why not make all graphic cards with two GPUs now? They revert back to selling single GPU cards…then the next “breakthrough” is a dual GPU version. Is that impressive? Honestly, I don’t see it. I know that they want to market low and mid range cards too but “low” and “mid” are all relative terms to what is on the shelf at the moment.
It all reminds me of the Mach razors…now…3 blades!!! WOW. New and improved…4 blades for closer smoother shaves… HOLY HECK BATMAN. You thought 4 blades was amazing…now 5!! Ah…ok I see where this is headed. On a business standpoint…I see why they are doing this but is this really the best technology they have to offer or are they holding out just to increase profits? Do you feel nVIDIA and ATI are in a marketing race and not a technology race? Don’t get me wrong, I do enjoy the performance gains with each version 2.0 that comes along but I hesitate to buy into the technology because it seems like a trail a bread crumbs being thrown out to us that is leading to something great that is already in existence.