When nVidia's 8800 line came out, it owned. When ATI replied back w/it's 2900 line, it failed. However, when the 8800 SLI line was matched to the 2900 XF line, we saw ATI gaining back a lot of it's ground. ATI's dual-card solution was arguably better (in terms of performance gains) than nVidia's dual card solution. However, we're all aware that *most* people are still single card users - not to mention the fact that a lot of the more "enthusiast friendly" mobos were single x16 or dual x8 slot configurations.
ATI knew it could be a lot more competitive on the dual card market, but it had no way to really force users to buy two cards (and therefore compete in its favored category)... until now. I don't care how some are intent on trying to justify it as a single card, the 3870x2 is a dual card option (that only takes up one slot). It's got a crossfire chip on the board! The difference is, ATI configured it in a way that forces its more competitive configuration into the mainstream market.
I still argue that it's not a clear victory because of the back and forth battles between nVidia's current offerings (even *with* the dual card configuration), but I've got to hand it to ATI's marketing division for placing their strong points right in the eyes of mainstream consumers.
ATI knew it could be a lot more competitive on the dual card market, but it had no way to really force users to buy two cards (and therefore compete in its favored category)... until now. I don't care how some are intent on trying to justify it as a single card, the 3870x2 is a dual card option (that only takes up one slot). It's got a crossfire chip on the board! The difference is, ATI configured it in a way that forces its more competitive configuration into the mainstream market.
I still argue that it's not a clear victory because of the back and forth battles between nVidia's current offerings (even *with* the dual card configuration), but I've got to hand it to ATI's marketing division for placing their strong points right in the eyes of mainstream consumers.