homerdog :
Interesting indeed. Possibly a sneaky move on Nvidia's part, but as they say, all's fair in love and graphics processing units
No, I would not call many things that Nvidia does "love". It's more like the old fashioned "breach of promise". From blurry 7xxx series image quality, to fudged drivers for Crysis that give more fps but do not show the game the way the developers meant, to this little bit of chicanery.
Nvidia, the way the gaming customer is meant to be fooled.
marvelous211 :
I wouldn't call it shady trick. Why would Nvidia do this?
If it makes the 9600gt out to be a better card on an Nvidia board, then they can use the marketing to contrast Nvidia "performance" vs. ATI's alleged second place status at that price point. The problem is that Nvidia's not being transparent about their behind the scenes overclocking of the PCIe bus, so people buying the cards for non-Nvidia boards might think their card performs better than ATI under stock conditions.
I find it interesting that the marketing and driver department are in the dark. While it could be marketed as a feature that recommends Nvidia boards, it comes across as just another behind the scenes Nvidia exploit that they don't want to be made public by their own team.
Intel should have bought Nvidia instead of developing their own GPU's, because the companies both operate with a questionable business ethic, even in generations where they have very competitive products.