MSRP for the E8400 is $180. Currently it is in very high demand so supply is low. As a result, e-tailers have jacked up the prices. Basic Supply and demand economics. They jack up the prices because they know people are willing to pay it. I am waiting until this summer when the supply is higher and I can buy it for $180. Then again, if I wait long enough, I may be able to pick up one of the six core core 2 duo's.