Ye, I've noticed asus sucks. But cooling of this graphic card is realy nice.
I overclocked it once with smartdoc (Xp) to full, 750mhz engine 1900shader and 1200mhz memory (GPU-z showed 70gb/s bendwith) iddle temp was 55°C
fully loaded 75°C. But it was crashing like hell
Anyway GPU-z detects my graphic card normaly. I think its not foult of hardware or somthing. I dont know to be honest.