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ATI Radeon RV770XT (HD 4870) Only $229!?

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Last response: in Graphics & Displays
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May 16, 2008 8:28:03 PM

Yep, Fudzilla says only 229!

Thats insane! Its supposed to be 1.25x faster than the current 9800GTX...which means that a 230 dollar card will be faster than THAT 330 dollar card..unbelievable if its true...i think if NVIDIA's new GT200 line is very expensive (aka. 350+ for 9900gts and 400+ for 9900gtx) then more people will buy the cheaper ATI cards...if they turn out to be such good performers as the current speculations leads us on..

More about : ati radeon rv770xt 4870 229

a b U Graphics card
May 16, 2008 8:30:48 PM

Yea, I think the number is off, and that'll be the price of the HD4850, not the HD4870.

We'll see, but that's my prediction.
May 16, 2008 8:49:39 PM

i wonder if i could crossfire my hd3870 with new 4870, cause for 229 it would be a huge upgrade.
Related resources
May 16, 2008 8:53:03 PM

According to the "reports" out there the 4870 is going to be $229 and the 4850's under $200. History says they'll be selling in the $279 - $229 range respectively in etail upon release. If demand is high enough, possibly even $299 for the 4870.
May 16, 2008 9:01:05 PM

godless said:
i wonder if i could crossfire my hd3870 with new 4870, cause for 229 it would be a huge upgrade.


that would be very great
but i think its not a good marketing strategy move IMO
May 16, 2008 9:11:04 PM

It it is the right number though, people would flock to it like mad .
May 16, 2008 9:16:11 PM

And those 55nm chips reduce the cost to make em, plus with AMD outsourcing to TSMC, It'll make prices cheaper here, and increase profits.
May 16, 2008 9:24:34 PM

i love to watch there competition even if i cant offered GFX card every couple of monthes
i hope AMD cpu side return with a good products as will
a b U Graphics card
May 16, 2008 9:26:03 PM

I can't see it would make sense to sell them so cheap at launch. Why $229 when they could probably unload every one they could make for $299.

If it's really $229, we are in for less performance than we hope for. :( 
May 16, 2008 9:36:44 PM

pauldh said:
I can't see it would make sense to sell them so cheap at launch. Why $229 when they could probably unload every one they could make for $299.

If it's really $229, we are in for less performance than we hope for. :( 


i am concerning of this like you but who knows really
beside there no AMD products right know in this price tag(200- 300+ $) when the 3800 series become cheaper
i think this is the good spot for them
a b U Graphics card
May 16, 2008 9:46:40 PM

Yeah, who knows. I'm all for those prices. Like TGGA said, I don't see their flagship being released for $229. I guess an X2 would take that spot. We'll soon find out. Maybe AMD knows the GTX 280 crushes their card. :ouch: 
May 16, 2008 10:09:03 PM

ATI might just be going for volume of sales to make a profit instead of the wallet raping method like Nvidia.
a b U Graphics card
May 16, 2008 10:20:56 PM

^ Yeah, but that's usually been their strategy when they can't compete performance wise. I guess it could be a strategy for capturing back market share, but one would think AMD needs to first and foremost bring in some cash, and there is only so many they can get on the shelves around launch.
May 16, 2008 10:40:30 PM

Why are they outsourcing to TSMC?
Can't USA make their own chips?
a b U Graphics card
May 16, 2008 10:58:53 PM

T8RR8R said:
ATI might just be going for volume of sales to make a profit instead of the wallet raping method like Nvidia.


Yeah, but starting at $229 instead of a figure like $299 doesn't give you much to move price wise over the product lifecycle, so it would be best even from a marketing perspective to launch @ $299, and even within weeks cut to $249 and then you maximize profit from the 'must have' early adopters, and then give the hangers one that 'price drop' to get them to loosen their wallets.

Launch at $229, and then what? $30 price drop? OOOhhh AAAhh suddenly I'm weak in the knees got buy because they dropped it less than the price of a game.

If we're talking about MSRP then $229 is ridiculous, if we're talking about "found in e-tail shortly after launch" then it makes alot of sense.

Not profit maximizing, and if the performance figures are even just 25/50% boost over HD3870, the $229 figure is extremely low. And IMO the only reason to do that would be insanely good yields and the determination to explode market share by detroying the value of all other products including their own, which still makes no sense to me.

$229 for something will all the new features, performance at a GF8800GTS level, and lower power consumption, who wouldn't buy that, and how wouldn't you have a shortage?

I don't care if the GT200 is 50% faster ontop of the HD4870, if it's around twice the price, then there'd be value issue for most, especially since the sweet spot is not the $350-450 card, but the $175-250 "performance' range according to Peddie research.

If they can make a ton of the cards, they'll make a mint, but if they have even a slight shortage, then it's an indication that the MSRP sould've been higher at launch. And really right now is notthe time to try and get people to pay a significant premium for 1GB over 512MB of memory so much as make a a slightly slower core& memory GDDR3 512MB cost $229 and a faster GDDR5 512MB-1GB cost $299, that makes more sense. Launching an XT for $229 compresses all your other models price around and especially below it. And where do you now price your old HD3Ks? At $100/75/50 for the 3800/3600/3400?

Just doesn't make sense to me at all... except like I said, you have awesome yields/cost and you can dump a shedload of them on the market.
a b U Graphics card
May 16, 2008 11:08:55 PM

alfrido said:
Why are they outsourcing to TSMC?
Can't USA make their own chips?


Why does it matter?

Non of the current discrete GPU makers have their own FABs, FABs are expensive and the GPUs switch processes very quickly. Better to have TSMC give them access to 65,55,45,40nm in short order, then spend all this time and money to build a 65nm fab only to find out TSMC is offering your competition the ability to make parts @ 45nm, and then the best you can do is optically shrink to 55, when they can go to 40.

It makes sense for intel to make their own fabs, because when they are done, they can move production to the bazillion other products they make as the largest chip maker in the world (by almost double #2, and more than tripl #3). And for intel with their move to SSDs and more NAND production it's only going to give them more outlets for their capacity. While AMD only have some spin of opportunities like chipsets, media/TV chips, and a few other small items (likely all combined wouldn't require the capacity of a single fab), and nVidia even less so. If cellphone chips would be fine with larger processes then both would have something to use dedicated fabs for, but even there tiny is king.

Think about this, if it weren't for the 30-40 customers TSMC has THEY wouldn't be able to keep their FAB move about a year behind intel, so how is the small lineups of the like of AMD, nVidia and VIA supposed to sustain a fab on their own.

I was hopinh the AMD+ATi merger would give ATi the opportunity to use excess AMD capacity, but they moved so slowly on the CPU front that opportunity came and went before they knew what to do.

Even intel won't be doing most of their production here shortly, moving alot of it overseas.
May 16, 2008 11:30:30 PM

Krb686 said:
Yep, Fudzilla says only 229!

Thats insane! Its supposed to be 1.25x faster than the current 9800GTX...which means that a 230 dollar card will be faster than THAT 330 dollar card..unbelievable if its true...i think if NVIDIA's new GT200 line is very expensive (aka. 350+ for 9900gts and 400+ for 9900gtx) then more people will buy the cheaper ATI cards...if they turn out to be such good performers as the current speculations leads us on..


WHAT ???
Get me two ASAP please!!!

I think if it is true it will be the most wise decision a company ever made
Many are waiting the new generation from both ATI and nVidia
If they started with 400-500$ price many will wait to see what nVidia
will come up with, and after the release of nVidia cards sure price will drop
But many will buy from nVidiaAnd Ati will loose them
At a price of 200-230$ many will say what nVidia is going to offer ??
A card with 10-15% more fast for at least 200$ more ?
I don't need it !!!!!
Let me get two in Cross Fire for the same price
And Iam one of them
There will be no share of the market at all for nVidia
It will be Kock Out
Come on ATI, do it and do not disappoint us
We are waiting your (200$)4870
:hello:  :bounce:  :hello: 
May 17, 2008 3:01:44 AM

I'm going to agree with everyting thegreatgrapeape has said.

Quote:
i wonder if i could crossfire my hd3870 with new 4870, cause for 229 it would be a huge upgrade


As far ast this is concerned: When Crossfire works at the speed of the slowest card, why would you want to spend the extra $$$ on the 48XX series of cards? Maybe if you planned on replacing the 38XX series with the new Sh@#.

Spend the $169 on the Sapphire 3870 now and save some grief.
a b U Graphics card
May 17, 2008 4:54:54 AM

I think thats the eventyal target. After release, and capable of competing at that price. Like was said, I dont think we will se those prices anytime soon, if ever. This card should outdo the GTS512, so it has to be priced accordingly. Better, but by not that much, and wants everyone to jump ship. Head to head, dollar for dollar, I think thats what this pricing is saying, keeping it within its nearest competitor. Ive been saying about 10%+ fps over the Ultra, so maybe 15%+ over the GTS512. It has to do good against that card. I think itll handle the 9800GTX easily, tho the 280 (aka G200) is going to be a monster, with a monstrous price, at least 600 USD, but we will see. I think itll be more like 300 USD at first then come down to compete with whatever nVidia has in that range
May 17, 2008 6:04:34 AM

I'm guessing that will be the price of the GDDR3 Pro version of the card. The GDDR5 version should arrive in July or August and might be the $299 card everyone's expecting. The 4870x2 will be the high end.

One of these days I'll either get a 4870x2 or go CrossfireX with Deneb and a new board; a 4850 and my similarly clocked 3870x2. Until then, the 3870x2 will have to do.

I don't care if G200 is a bit faster. Nvidia's Pure Cinema isn't as good as AVIVO and costs extra besides. While I'd like to see ATI get the crown back that they held twice in recent years (the Radeon 9800 and X1900 days), that's not absolutely a deal breaker for me if performance still fits the price.

Why people want to laud the high end they don't buy as the fastest and then buy mainstream is beyond me. I knew too many people who got stuck with 8600gt's or 8800gts 320's simply because the 8800 Ultra was the fastest.

My main reason for getting the 3870x2 was I could finally afford a high end card and liked the innovation. It works in Crossfire mode in most, but not all, games that I play. It's definitely overkill for anything else that I do.

My only regret is that I didn't know the 4870x2 would be here in July. That should be one great card to put up against an Nvidia monster G200 GPU.
May 17, 2008 6:37:38 AM

Yea but think about it...whether its 229, 249, or EVEN 299..its still going to be an amazing deal if its competing with 400+ dollar cards from Nvidia! It really is ashame if Nvidia's new cards are quite expensive...because think about it...if the 4870 turns out to be 10-15% faster than the 9800gtx, and the 9900gts is around 10-15% faster than the 4870, then all Nvidia would have to do is sell the 9900gts at around 30-40 bucks more than the 4870 (aka 260-320 range) and it would sell like CRAZY while reaping in massive profits, AND heavily diminishing sales of the 4870...
May 17, 2008 7:46:34 AM

o.O like 229 for 4870?
Like so damn cheap!
AMAZING!!!!
May 17, 2008 11:04:54 AM

No, Tom's reports the following:

Quote:

Let’s talk about pricing. AMD decided to remain aggressive in an effort to win back market share. Pricing is actually set to a point where Nvidia is unlikely to be able to compete (that is at least what somebody is hoping for). Pricing guidelines are not finalized at this time, but according to several sources, the Radeon 4850 will succeed the 3850 512MB and should cost about $189-$219 at launch. Our sources indicated that 4870 GDDR5 cards will cost between $249 and $279, but somehow we feel that AMD might aim go for $199 and $249 at launch.


Even at $279 for the 4870 GDDR5 in July, it's a bit below last February's information from Nordic Hardware ($299). IMHO, the card will be priced to match performance. The 4870x2 was leaked in February as going to cost $499, but it should arrive at a lower price if the 4870 does; perhaps around $449 like the 3870x2 at launch.

Still good prices.
May 17, 2008 11:34:55 AM

well then lets hope toms figures are correct and hopefully the prices dont get inflated .bring it on AMD bring it on!
May 17, 2008 3:52:20 PM

The lower pricing to me seems like ATI is interested in recapturing market share. What were the last numbers I remember reading...ATI has something in the 30% range or less for discreet cards? That's very worrisome, especially with things like Nvidias TWIMTBP also encouraging developers to worry more about compatibility with NVIDIA hardware rather than ATIs.

Bottom line, the more ATI cards out there the better for them in the long term. Makes things like Assasins Creed-gate less likely...
a b U Graphics card
May 17, 2008 4:12:48 PM

good prices but hopefully the performance btw the 4870 and the gtx 280 wont be to much of a difference like the hd2900 and 8800gtx.
a b U Graphics card
May 17, 2008 6:26:09 PM

But like Ape says, at the mid 200 range theres no hope oflowering their prices, and everyone knows the 45nm version will be out in late 08. Itll come in at 300. Itll possibly go down to 250, but dont look for that til the refresh arrives or just before. It only makes sense
a b U Graphics card
May 17, 2008 6:58:32 PM

This came from them? Wow
May 17, 2008 7:06:41 PM

Wow...

Not really, the HD4850 will go for $229 and will be 15% faster than the 8800gts which can be got for $169

The HD4870 will be $300 and is only 15% faster than a 18 month old 8800gtx..

Im pretty underwhelmed, Nvidia should be able to trump this no problem...
a b U Graphics card
May 17, 2008 7:09:28 PM

In mid June, AMD will launch another new series of graphics cards. These new series HD 4800 series will have more muscle to challenge the NVIDIA GeForce cards.

It is said that the HD 4850 is 20% faster than the 8800GT and HD 4870 is 20% faster than the 9800GTX.

As we all know, GeForce 9800GTX is only 10% faster than the 8800GT. We are able to get a clearer picture of the performance of these 4 cards as shown in the diagram below.

In 3DMARK06, Radeon HD 4870 will be 32% faster than 8800GT, 22% faster than 9800GTX and 12% faster than 4850.

AS for 4850, it will be 20% faster than 8800GT and 10% faster than the 9800GTX.
Yeah wow, the 4850 will be faster than that 18 month old card
May 17, 2008 7:43:57 PM

I'm not doubting the $229 price tag. It's been reported that ATI has been getting great yields out of their cards, and they are in dire need to gain some market share. The 8800 series is the most popular discrete card right now (steam hardware survey) and the 2xxx and 3xxx series from ATI took a real beating, so ATI has very good reasons to undercut nvidia pricing in order to move cards. Also look for more 8 and 9 series price drops.
May 17, 2008 7:53:31 PM

what 18 month old card is that then?
May 18, 2008 12:02:27 AM

probably the gtx
May 18, 2008 2:20:50 AM

dos1986 said:
Wow...

Not really, the HD4850 will go for $229 and will be 15% faster than the 8800gts which can be got for $169

The HD4870 will be $300 and is only 15% faster than a 18 month old 8800gtx..

Im pretty underwhelmed, Nvidia should be able to trump this no problem...


Why only 15%? They should make them like 50% faster!
a b U Graphics card
May 18, 2008 2:42:26 AM

San Pedro said:
I'm not doubting the $229 price tag. It's been reported that ATI has been getting great yields out of their cards, and they are in dire need to gain some market share. The 8800 series is the most popular discrete card right now (steam hardware survey) and the 2xxx and 3xxx series from ATI took a real beating, so ATI has very good reasons to undercut nvidia pricing in order to move cards. Also look for more 8 and 9 series price drops.

I think youre half right. The 2xxx series didnt move alot, but the 3xxx series did. Buit at such a low price, yields or not, theres no room to move south for competition sake. And if all this is true except the pricing, the 4850 is shown to beat the 9800GTX by 10%, which isnt a 18 month old card but nVidias newest, and it isnt the top model, which is rumored here at 229, but more likely 179. That, deserves a wow. I believe this was put up by the owner of the site, so this may hold some credit, but if hes just seeking hits, he will regret it. So the second highest card will outdo nVidias current top, and when the top cards come out, the X2 card, I can see it will be competitive with the G280 easily, accounting for XF and all. Maybe the gfx side of things are really heating up
May 20, 2008 9:59:53 AM

JAYDEEJOHN said:
...the 4850 is shown to beat the 9800GTX by 10%, which isnt a 18 month old card but nVidias newest, and it isnt the top model, which is rumored here at 229, but more likely 179. That, deserves a wow.


Yes, it's the 4870 that will be in the $229 to $249 price range. As far as it goes, the 9800gtx has serious competition from the lowly ASUS 3850x2:

http://www.legionhardware.com/document.php?id=746&p=0

Of course, Nvidia will rush out the G200 high end and "beat" ATI once again, but not all that much. Let's face it, the 9800gx2 is a bit faster in some games than the 3870x2, but not all that much; and it does not have AVIVO (Pure Cinema can't compete).

The high end influences expectations way too much. Not all cards by Nvidia even beat ATI consistently at their price points. It can vary by game as well. If one buys for a particular game, results may vary once they start playing something else.

Overall, both companies make good cards, but for DX10.1 and Vista drivers, ATI's still in the lead.


a b U Graphics card
May 20, 2008 10:17:46 AM

I saw that review , and this card (3850x2) isnt to bad, surprising actually. From the latest rumors we have a 4850 using GDDR3 available with 1 Gig of memory running at 625, but that may change, and itll have 24 TMUs and I believe 480 SPs. Thats the 229 USD card. The other, 4870 will have the same SP count, but have 32 TMUs will be clocked at 825, this also may change and come with 1 gig of GDDR5 clocked at I believe 4Ghz, and thats rumored at 350 USD. The G200 I have seen rumored at 600 USD, and the 4870x2 at 550, but we will see. If the performance of all these cards are true to their respective rumors, we will see a nice increase in gfx capabilities, and very welcome to any 8xxx series owners, as well as those 3xxx series owners
May 20, 2008 1:23:05 PM

Does anyone know what the power consumption will be for the new nvida cards will be ?
May 20, 2008 1:25:42 PM

The power consumption will be high.
May 20, 2008 3:09:21 PM

Sorry but Fudzilla is an unrepeatable website and I don’t trust their sources since they can’t be trusted with their NDA’s.
a b U Graphics card
May 20, 2008 10:14:48 PM

Ive read that the TDP for the G280 will be 250 watts and 159 for the 4870
May 20, 2008 11:08:12 PM

I dont give a crap about TDP, I've got 700W so it wont be a problem. I just want performance, and I mean monster performance.
May 20, 2008 11:23:37 PM

Final specs



Quote:

Radeon HD 4850 will sport a core clock of 625MHz and GDDR3 memory operating at 2GHz. Radeon HD 4870 has a core clock of 725MHz and GDDR5 memory running at 3.92GHz. Both cards have 256-bit bus memory, but thanks to the high frequency of GDDR5, the bandwidth is identical to that of 2GHz GDDR3 over a 512-bit bus.


http://www.nordichardware.com/news,7755.html
a b U Graphics card
May 21, 2008 12:01:06 AM

And will be a great ocer. Watch for 20% performasnce gains from ocing on these cards
a b U Graphics card
May 21, 2008 6:57:22 AM

Fixed Dos' picture, and some interesting info there, and just commenting on the info, not it's veracity.

850Mhz core on the XT/4870 and 1.05Ghz shader.

So 30% speed boost ontop of the 50% SPU # increase
10% speed boost on the ROPs , and ontop of the doubling of the TMUs.

Then with the memory @ 1.935 Ghz, it has more bandwidth than the GDDR3 R600XT but just little less than the GDDR4 version.

Pretty balanced design from the looks of it, and it should be able to beat the current cards out there, but it likely would have difficulty with the GT200 if it comes in close to it's rumoured specs, but how different really depends on the various components working together (do things go wanting, are the bottlenecks where we expect them, are they pronounced).

Anywho, so by the looks of it, the rumoured price was for the HD4850, not the 4870, which makes more sense.

$349 gives them some headroom to work with. I suspect under $300 in e-tail within a few week after launch.

a b U Graphics card
May 21, 2008 7:49:02 AM

Yeah read those from JDJ's thread, but really 2 of them are BS, one of them is still to early to tell, and then the drivers one is a 'well duh!' especially the part that the 4850 and 4870 perform the same at the same clocks. No Way!! :lol: 

Still early to be talking about any R700 vs GTX280 especially when they not only don't know the specs, but they don't even know the apps used to test the cards!?! [:thegreatgrapeape:5]

May 21, 2008 9:10:43 AM

Im afraid that If I buy the GTX280, I will never utilize its power, and my CPU will bottleneck it.
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