To me, i7 is similar to what nVidia is doing with CUDA. Theyre both dependent on the future of how SW will be done. Performance was minilmalized for the sake of heading in each of their respective directions, and improving on that, instaed of traditional areas. I guess if you dont game, and do use multithreaded apps, youre feeling the same nVidia fans do currently. What Im wondering is, what will the next gen bring? nVidia will have its out first, and maybe thatll be a primer as to what to expect from Intel as well. I know it wont be a direct comparison, but both have wondered away from their traditional areas, seeking performance in newer areas, and how they respond going back to their older more traditional areas of performance may be seen as equals IMO. Tho, I suspect Intel has thrown everything into this direction (multicore,multithreading) with little alternative of IPC developement as seen in the past, as well as core speeds.