Error in ioctl call usb drive

http://msdn.microsoft.com/en-us/library/ms826958.aspx

try to format it from cmd prompt

C:\>FORMAT J: /FS:FAT32 /V:MEMSTICK /Q /X
Insert new disk for drive J:
and press ENTER when ready...
Error in IOCTL call.

C:\>FORMAT J: /FS:FAT32 /V:MEMSTICK /Q /X
Insert new disk for drive J:
and press ENTER when ready...
Error in IOCTL call.

C:\>FORMAT J: /FS:FAT32 /V:MEMSTICK /Q /X
Insert new disk for drive J:
and press ENTER when ready...
Error in IOCTL call.

C:\>FORMAT J: /FS:FAT32 /V:MEMSTICK /Q /X
Insert new disk for drive J:
and press ENTER when ready...
Error in IOCTL call.

C:\>

me too...how am i gonna put my pirated copy of windows 8 which i just communized from china onto my new legally obtained usb memory dildo