Hahaha, that is ironic actually because Palit owns Gainward who makes some of the best cards out there. Palit isn't a new company but they have just recently started going balls out and competing with the big names in the US. I think it is Europe and Asia where they are one of the top sellers.
I haven't owned a Palit GPU before but I hear nothing but great things about them.
Is that Palit card a Sonic edition?