2-3 years ago this was an important and accurate question.
At that time, I paid well over $100 for a top of the line HP DVD burner. I had to hand extensive tests benchmarking speeds and error handling.
No such reviews are written today and indeed, the consensus seems to be that they are all good
I recommend a retail SATA burner from newegg. HP comes with Nero 7:http://www.newegg.com/Product/Product.aspx?Item=N82E16827140031