Meh. Perhaps they are trying to clear stock on the more expensive to produce 65nm GTX280 in favor of another card? I remember something similar happening to the 320mb 8800GTS just before the 8800GT came out. Now the 320mb 8800GTS costs 3 times as much as competing products from NVidia and ATI...
i saw 280gtx on buy.com for $220
i think nvidia just wants to sell then out since prices were high and people bought ati cards
they want to sell them out since 295gtx is out and the 285gtx (dieshrink) is coming out