Thanks jennyh, my bad, i neglected to mention I’m still testing what's been a very challanging build (1 faulty gfx card rma'ed and faulty memory) which is why I haven’t installed smartdoctor. I've always used the ATI drivers from AMD and so have always used CCC. Smartdoctor will probably have to be an option to explore if i can't tailor CCC to my needs.
Strangerstranger, my temps have hit 65 degrees in furmark when using the manual mode but no change in fan speed - i figured it should have kicked in by then if it was going to. When i use the auto setting the fan kicks in as soon as temps begin to rise - and that's from a starting point of 40 degrees.
Thanks photonboy i'll look into the BIOS option - but it sounds like mine has the new BIOS as it runs very cool - even under load. I haven't seen it go above 70 degrees yet. Oh, and see sig for spec and drivers.