After reading this article I can't help but not shake my head. Just a name change on a product can make it "sell like mad" (according to FUDzilla). The G92b architecture has lived a very long life. Can you imagine buying a CPU in 2 years with a new name then finding out it is the same one you previously purchased? Nvidia has some sketchy business practices but it seems to be working very well. I think I know what manufacturer is making make my next video card (ATI).
http://www.fudzilla.com/content/view/14131/1/
http://www.fudzilla.com/content/view/14131/1/