To hot, you shouldnt allow your GPU to hit 100C. GPU's are generally made to run hotter, but thats to much.
Two quick things to check, make sure your GPU fan is on HIGH while stress testing or doing anything graphic intense.
Other thing, your case ventilation; intake and outtake. Most likly you arn't water cooling them, so make sure you have air blowing on to the cards from the front and being pushed out the back. You have to keep the air in the case moving, otherwise the GPU's will just heat the crap out of your case.