AND I still will probably buy the ASUS board as it has even better cooling, a bit better - less cluttered - layout (with less ports unfortunately) but it has a much better warranty - 3 years verses 1.
Cooling Equals Longevity.
The less heat your chips have to suffer the longer they will live.
I'm not looking to hugely overclock my system but I want it to be bulletproof. This means all of the hot parts get lots of airflow over them. I'm not going to try to run 5 miles of liquid cooling lines as I don't think it is necessary but I want this upgrade to last for 3 or 4 years before any MAJOR mods (maybe a GPU in a year or two).
Core i-7 920
LGA1366 m/b (ASUS or Gigabyte)
6 Gb G-skill 1600 DDR3 Ram
MSI 250GTS 512 GPU (3 pipe cooler version)
Arctic Cooler Freezer 7 Pro
Full Tower case (ANTEC or THERMALTAKE - it's 6 years old so I don't remember).
OCZ Gamextreme 700W psu
640Gb Western Digital Caviar Black HD
Liteon DVD Rom
Samsung DVD RW
ACER AL2223W 22" Monitor
Windows XP SP3 (for now).